AM Inbox: First Mention of Dad's day + a Do and a Don't for Subject Line Personalization

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Snapfish, 5/15 -- 5 must-haves for Dad | Print sale | Free shipping +30% off books and more
With Mother's Day just behind us, and Memorial Day and Graduations just ahead, there is no dearth of occasions for email marketers to promote right now. This email from Snapfish is the first sighting for The Retail Email Blog for Father's Day promotions this season.

LOFT, 5/15 -- Lyla, You're the first to know…
This email from LOFT is a nice example of a "Do" for subject line personalization. It leads with the subscriber's name, and is further enticing with the ellipsis. Another nice touch is the segmentation of the  locale dynamically populated in the pre-banner.

The Home Depot, 5/15 -- Colma: You Don't Want to Miss This Week's Ad
And here is the "Don't"... This subject line from Home Depot is personalized by the subscriber's preferred store location. Unfortunately, it reads a bit awkwardly, as if the store location is a salutation or form of address. I would recommend rewording the subject line to clarify that Colma is the store location being featured, such as You Don't Want to Miss This Week's Ad for Our Colma Store.

On a positive note, I applaud Home Depot for their delivery of a weekly flier via email (thinks of the trees saved!). The main body of the email shows a scaled down covered shot of the flyer, which has text too small to read, but clicking on the call-to-action takes the viewer to an online version of the flyer, which is nicely proportioned, and easy to read.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Snapfish, 5/16 -- 50% off site-wide | 3 great print deals
Crate and Barrel, 5/16 -- We love this table + Free furniture delivery.
Coldwater Creek, 5/16 -- Magic Hours Sale In Store & Online...
Anthropologie, 5/16 -- Traveling? Take note.
Petco, 5/16 -- Final day to save 20% sitewide!
west elm, 5/16 -- 5-Day Furniture Flash Sale: 20% off your faves...
J.Crew, 5/16 -- 9, 8, 7, 6...
CB2, 5/16 -- up to 50% off planters. contain your excitement.
The Home Depot, 5/16 -- Psst, Memorial Day Savings Start Today!
Walmart, 5/16 -- ☼ Pools from $99.97? Get OUT for family summer fun.
TOMS, 5/16 -- Exclusive summer plaids: get checked out!
The Children's Place, 5/15 -- Don't Miss Out! 30% Off Everything Ends Tonight!
LOFT, 5/15 -- Lyla, You're the first to know...
The Crutchfield Team, 5/15 -- Our best gear. Our best prices.
west elm MARKET, 5/15 -- Get fired up (20% off + free shipping)

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AM Inbox: Introducing Deal of the Hour

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Coach Factory Online, 5/10 -- Now $79: Deal #1 at the Deal of the Hour Event!
Move over Deal of the Day… Coach Factory Online has started rolling out Deal of the Hour campaigns. A surefire way to keep the serious shopaholic engaged, Coach is offering twelve deals with special pricing, with a new deal every hour, on the hour. In order to avoid flooding their subscriber's inboxes with a dozen emails in one day, Coach sends the emails for a third of the deals: #1, #4, #7, and #10. Ordinarily, four email in one day from a single retailer would constitute over-saturation in my book, but I think it works in this case. Enough to keep the sense of urgency going, but not so much as to be obnoxious.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
fredflare.com, 5/13 -- Just charge it
The Container Store, 5/13 -- Our Travel Buyer's 5 secrets to a great trip
Mark and Graham, 5/13 -- Free shipping on all gifts for the graduate
Spiegel, 5/13 -- Work It! Extra 30% OFF New Workweek Styles
Harry & David, 5/13 -- Shop Now And Save Up To 50%
BabiesRUs, 5/13 -- Want to Save on Top Brands? It’s Your Lucky Day!
LOFT, 5/13 -- NEW arrivals: Summer kind of wonderful
Walmart, 5/13 -- Special Buys? ✓ Clearance? ✓ More cash in your wallet? ✓
Anthropologie, 5/12 -- A breeze of a blouse.
west elm, 5/12 -- Just pick the place...
J.Crew , 5/12 -- Beauty and the beach (and shop our sale, in stores & online)
ModCloth.com, 5/12 -- Everyone's buzzing about... 1920s-inspired fashion!
Lowes Home Improvement, 5/12 -- Final Day? We Prefer Grand Finale.
Harry & David, 5/10 -- Save Up To 50% In Our Spring Fling Event!





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AM Inbox: Great Cross Promotions for The Great Gatsby

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

katespade.com, 5/9 -- have you met our great gatsby clutch?
This email sent by katespade.com is perfectly timed to coincide with tomorrow's release of The Great Gatsby. Other than the timeliness of the email, there doesn't appear to be any relationship to the movie. The featured product is of a classic book clutch. A click to the email takes the subscriber to a landing page where The Great Gatsby is one of 6 classic novels featured in the clutch collection. However, much like Kate Spade products, the classics never go out of style.

Tiffany & Co., 5/2 -- The Jewels of The Great Gatsby
Every once in a while, a retail email completely sucks me in, and this one from Tiffany & Co. is a prime example of such, as I was inspired to click on every link in the main body: 1) The collection of Gatsby inspired jewelry. 2) The video that details the collaboration between Tiffany & Co. and the costume designer and production team of The Great Gatsby, and 3) The Pinterest Page.

Tiffany & Co. has got to be the brand most ideally suited for product placement for The Great Gatsby movie. I'm fairly certain I'll be dreaming of jewels and fabulous Art Deco parties all night…

SUBJECTIVITY SCANNER: Select noteworthy subject lines
The Home Depot, 5/9 -- Up to $150 OFF—Special Buys
Anthropologie, 5/9 -- Dresses for here, there...
Tiffany & Co., 5/9 -- Tiffany Gifts for Mom Under $500
Coach Factory Onlin, 5/9 -- Perfect Picks for Summer | 12 Exclusive Deals: Tomorrow!
Spiegel, 5/9 -- Unforgettable Styles Now on Sale
Bluefly, 5/9 -- Happy Feet for All! Shoe Sale Up to 70% Off
Hallmark Gold Crown, 5/9 -- Only 3 days left to save on sweet gifts for Mom. Coupon inside.
Cabela's, 5/9 -- Time is almost up!
Harry & David, 5/9 -- 20% Off + Last Chance To Send Treats For Mother's Day!
Foot Locker, 5/8 -- Approved Styles You Need to be Seen In.
Wayfair, 5/8 -- ✿New styles in full bloom.
Bluefly, 5/7 -- Almost Over: Extra 10-50% off Every Mother-Lovin' Thing

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AM Inbox: Fresh & Easy… Just Like the Name Says

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Fresh & Easy Neighborhood Market Inc., 5/6 -- Extra savings on chicken breasts when you use your Made for Me coupons!
Fresh & Easy has one of the better customer rewards programs I have encountered. Unlike some grocery retailers, their Made for Me coupons are genuinely tailored towards the user (not merely configured with whichever products might be on promotional special that week). Indeed, I have previously purchased every product featured in this email, and Fresh & Easy is subtly reminding me that I haven't been using my coupons. In my haste, on a recent shopping trip to my local store, I forgot to scan the coupons from my F&E app. This reminder email uses data to dynamically populate the subject line and body copy with an item of which I could have received savings. It's an added bonus that this email looks almost as good with the images disabled, as it does with them turned on.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
United News & Deals, 5/6 -- ✈ Book your weekend getaway and go
Snapfish, 5/6 -- Last chance! FREE overnight shipping for Mom's Day | 3 print deals!
Virgin America, 5/6 -- Mother's Day Offer: Earn 15 Elevate points per $1 spent with FTD.
The Container Store, 5/6 -- Now arriving...Our Go Organized Travel Sale!
Anthropologie, 5/6 -- Work it: why we love a blazer.
Target.com, 5/6 -- 20% off your $99 purchase + head-turning work outfits.
Ross-Simons, 5/6 - 30% Off + Free Shipping Upgrades for Mother's Day
Walmart, 5/6 -- Going fast – Special Buys on great gadgets moms love
ProFlowers, 5/6 -- Save 60% and send Mom ♥
CHEFS, 5/6 -- What makes Vitamix special?
BabiesRUs, 5/6 -- It’s Our Fun in the Sun Event! Online Only
Williams-Sonoma, 5/6 -- Make Her Morning, 20% off Select Cuisinart Coffee Makers - In Stores & Online
1-800-FLOWERS.COM, 5/6 -- Free Roses, Free Vase & Free Chocolates for Mom!
TOMS, 5/6 -- How we wear our TOMS this spring + free shipping on all orders through May 8
ivid Seats, 5/6 -- She's always been your #1 fan...
Ross-Simons, 5/5 -- Dear Mom, this year I got you a fabulous...
Gayle, J.Crew, 5/5 -- A shorts story

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AM Inbox: Cross-Brand Promotional Emails for Mother's Day

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

AAA, 5/2 -- Save 40% on Mother’s Day Flowers at FTD
Just about everybody is sending out promotional emails for Mother'sDay… even AAA! This cross-brand email campaign partnering with FTD is a smart move on AAA's part... A much better selling point for the occasion than roadside assistance. :)

Anthropologie, 5/2 -- Blooms For Mom, Courtesy of Terrain
Unlike AAA, Anthropologie carries its own products that will likely be well-received as Mother's day gifts. Like AAA, they have chosen to send a cross-brand email partnering with a retailer that showcases flowers, in this case, with Terrain, a sister brand within the Urban Outfitters family.

Apple, 5/1 -- All the gifts that will make Mom's day.
Apple pretty much sets the benchmark for email creative. In my experience, every designer aspires to create like Apple, and every client (wether they are retail, B2B or other) cites Apple as an example of what they want their email campaigns to resemble.

While Apple has plenty of its own products promoted for this Mother'sDay email, it also features several other gorgeous products from the likes of Kate Spade, Michael Kors, Nike and even Lady Gaga. (Husband, if you are reading this… yes, I am dropping subtle hints.)

SUBJECTIVITY SCANNER: Select noteworthy subject lines
1-800-FLOWERS.COM, 5/2 -- SAVE 40% on Our Best Selling Rose & Lily Bouquet for Mom!
One Step Ahead, 5/2 -- Save up to 50% on Top Mother's Day Gifts
The Home Depot, 5/2 -- Fire Up Big Savings
J.Crew, 5/2 -- May, our way: 6 things to see this month at jcrew.com (plus, a must-see sale)
Hayneedle.com, 5/2 -- Introducing Gift Registries: WIN a $10,000 Dream Registry Giveaway! ... Dream. Shop. Celebrate.
Walmart, 5/2 -- Wanna be Mom’s favorite? Great Mother’s Day Gifts for less.
LOFT, 5/2 -- Show some leg...
ModCloth.com, 5/1 -- These just in!
Zipcar, 5/2 -- Who could resist a surprise? Not us. And Mom can't either.
Snapfish, 5/1 -- FREE 2-day shipping + 20% off gifts for Mom | Print Sale!
The Container Store, 5/1 -- Wrapped with Love
Crate and Barrel, 5/1 -- 9 gifts Mom is sure to love.
fredflare.com, 5/1 -- New... Accessories in aisle 6
atespade.com, 5/1 -- pretty presents for mom (at every price)
Williams-Sonoma Home, 5/1 -- Gift Ideas for Mom
Bed Bath & Beyond, 4/30 -- Act Now! Your 20% offer is waiting. Make her breakfast. Make her day.

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AM Inbox: The Mystery of Mystery Deal Emails

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

The Children's Place, 4/29 -- Free Shipping + Mystery Savings! Check out this deal before it disappears!
For me the mystery of Mystery Deal emails is Why does anybody send them? Every time I get one, I find myself asking lots of questions… How is it determined who will receive which potential offer? Pure lottery? Previous purchase history? Buy more, save more?

This Children's Place email sent today requires the purchaser to enter a promo code upon check-out in order to reveal the deal. Personally, I would feel disappointed if I committed the time to load up my shopping cart, to then only receive one of the lower savings percentages. I would again be left wondering... if my luck were better (or I had purchased more, or were a more frequent customer) might I have received 50% off?? Also, The Children's Place sent this offer three times today, which is very risky. The heavy frequency could definitely annoy some subscribers, possibly causing them to unsubscribe, or worse yet, report as spam.

1-800-FLOWERS.COM, 4/3 -- What will your Mystery Savings be?
A slightly different approach to the Mystery Deal email taken by 1-800-FLOWERS.COM in this Apr. 3 campaign, is to reveal the offer immediately upon a click to the email. I'll give points for the execution and creative use of the animated spinning wheel, but I still have questions of how the offer is determined. My deal is the Free Shipping/No Service Charge (somewhat disappointing, seeing the potential 25% off on the spinning wheel). I tried everything to see if I might be able to get a better deal: clicking different places on the email, forwarding the email to myself (and my husband), and finally viewing the email as a webpage, and removing the tracking info from the URL. No luck for me… still the same deal!

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Crate and Barrel, 4/29 -- Chop chop. Up to 45% off Wusthof Gourmet knives.
J.Crew, 4/29 -- Hello, fabulous sale. In stores & online, 25% off your purchase.
ModCloth.com, 4/29 -- Seeing ★★★★★s?
The Container Store, 4/29 -- We'll let you in on a little secret...
Anthropologie, 4/29 -- A month of warmth and water.
west elm, 4/29 -- Throw in a throw (20% off)
The Home Depot, 4/29 -- Pros Can Help You Get It Done
fredflare.com, 4/29 -- It's here... Mother's Day gift guide!
See's Candies, 4/29 -- Still Looking for Something Sweet for Mother’s Day?
Coldwater Creek, 4/29 -- 6 Hours Only: Extra 50-70% off in Outlet! Wait not, want not.


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AM Inbox: Sometimes, It's the Little Things That Count

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Amazon.com Customer Service, 4/25 -- Your TV Pass Episode Delivery
I am a TV minimalist, but Mad Men is a must watch show for me, and per recommendation of a co-worker, I recently tried Amazon Instant Video for viewing the latest season. After some recent viewing frustrations with iTunes (my usual TV episode source), I was very willing to give AIV a shot. My initial impression of the streaming quality has been that there is room for improvement, but I am pleased by this email sent by Amazon. I was not even aware of the issue that delivery of my episode was delayed, but I appreciate Amazon's proactive measure to issue a credit nonetheless.

Tiny Prints, 4/25 -- An Exclusive Gift for You! (Thanks for Everything)
No Tiny Prints… thank you! This email offer of $20 off my next order is pretty sweet. What really stands out are these two sentences rarely seen in the footer text (fine print): There is no minimum purchase required for this promotion. This offer may be combined with other offers.

Anthropologie, 4/25 -- Hemlines unfurled | 20% off: bottoms up!
Anthropologie's emails are almost always a delight to open, and this one is no exception. The mini-animation in the pre-banner showing the upside-down pants, shorts and skirts illustrates and compliments the subject line. The placement of the animation is perfect, so as to be noticeable immediately when viewing. Additionally, with a mere three rotating frames, the animation is not overly flashy or obnoxious, and keeps the email's file size minimal.

To view the animation, click here.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
LOFT, 4/25 -- Tonight Only: $50 Off When You Spend $100
NORDSTROM, 4,25 -- Find Dress-Love at First Sight for Under $150
The Children's Place, 4/25 -- 25% Off EVERYTHING (we really mean everything...no exclusions)!
Sephora Beauty Insider, 4/25 -- Pick your gift!
Coldwater Creek, 4/25 -- An Extra 60% off Everything in Outlet!
west elm, 4/25 -- We ♥ moms (and sales)
Walmart, 4/25 -- Hit the deck – save on patio furniture, grills & more
Ballard Designs, 4/25 -- All New Items for Summer - Get them while they're hot!
Tea Collection, 4/25 -- Shop Local and Travel With Tea
ProFlowers, 4/25 -- To Mom, With ♥
Groupon, 4/25 -- Yo' Momma's So Great, She Gets Her Own Day
LOFT, 4/25 -- Splish, splash! The Vacation Shop is here!
The Crutchfield Team, 4/25 -- Price Drops we thought you'd want to hear about
ModCloth.com, 4/24 -- Meet your new 'boss' wardrobe & the winners of our BFF Contest!
Hayneedle.com, 4/24 -- The neighbors will be talking ... about the fabulous finds in your backyard!

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AM Inbox: Happy Earth Day!

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Rejuvenation, 4/22 -- Reduce, Recycle, REUSE! Save 25% on restored antiques & vintage items
This year, many retailers merely paid lip service to Earth Day by using it as an occasion to send promotional emails, while others employed tactics that were more environment-conscience: promoting eco-friendly products or items that help you reduce your consumption and waste, etc. This email from Rejuvenation is unique in its offer of 25% off all restored antique, vintage and salvage items. Now that's Old School recycling!

FLOR, 4/20 -- Learn how you can help
FLOR made no direct mention of Earth Day in their Apr. 20 email send, however, the main message is definitely green: FLOR squares are recyclable! A click on the email takes the viewer to FLOR's Return & Recycle Program webpage with steps detailing the simple process. The best part is FLOR pays the shipping. :)

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Express, 4/22 -- The Moonlight Sale starts at MIDNIGHT!
Crate and Barrel, 4/22 -- Naturally beautiful.
west elm, 4/22 -- Today only! 20% off for Earth Day...
Cultivate.com, 4/22 -- Countertalk: 10 Easy Ways to Go Green in the Kitchen (Really!)
See's Candies, 4/22 -- Something for Every Mom to Love
Harry & David, 4/22 -- Send Your ♥ With A Yummy Treat Just For Mom And Save 20%
Pottery Barn Kids, 4/22 -- ★ FREE SHIPPING on your entire order! ★
The Children's Place, 4/22 -- Happy Earth Day! Wow, Up to 70% Off Clearance Blowout + FREE SHIPPING!
Petco, 4/22 -- Happy Earth Day! Shop & save on eco-friendly products!
Tiny Prints, 4/21 -- Need Party Inspiration? Take a Peek Inside...
Apple, 4/21 -- iPad. For all Mom does, all year long.
Crate and Barrel, 4/21 -- Eco-friendly outdoor + Our Spring Sale: up to 50% off
ModCloth.com, 4/21 -- Fancy our fine frocks?
ProFlowers Early Bird Discounts, 4/20 -- Treat Mom like a ★ with bouquets from $23.99!
J.Crew, 4/20 -- An Italian love affair (plus, an irresistible sale)
Abercrombie & Fitch, 4/20 -- Start the weekend off right and take 20% off your purchase!
west elm MARKET, 4/19 -- Weed, seed, plant + prune (20% off)
CB2, 4/19 -- 15% off our Earth Day specials. 4 days only.
The Container Store, 4/19 -- Let's talk TRASH...
The Home Depot, 4/19 -- Spring’s best Trends, Tips and Projects
Pottery Barn Kids, 4/19 -- Earth Day Savings! SAVE 20% on reusable food storage and up to 30% on lunch bags
TOMS, 4/19 -- Check out sustainable, animal-friendly Earthwise Classics in new colors
Williams-Sonoma, 4/18 -- Celebrate Earth Day + Free Shipping on Agrarian Products

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AM Inbox: Standout Header and Footer

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

ModCloth.com, 4/18 -- Something new to 'app'-reciate!
From its inception, Modcloth.com has been at the front of the pack when it comes to social media, and has marketing down to a science for each specific platform. They clearly know their target audience, so it was no surprise to get this email announcing the launch of their mobile app, which gives its users the ability to save items, check-out faster, and receive notifications. I have yet to take the app for a spin, but based on their excellent track record with social engagement, I am looking forward to that first test ride.

One other random item of note -- I love that the footer text contains this:
"OMG - cuddle buddies!" Go ahead, and click... each email campaign links to a different adorable animal snapshot, making it worthwhile to subscribe for that reason alone!

SeatGeek, 4/8 -- Win the Ultimate NASCAR Experience from FanVision
This email from SeatGeek stands out for a couple of reasons: 1) it is a nice example of mobile optimization, and 2) the unique copy in the preheader to encourage browser viewing, "email not looking beautiful?"

My only recommendations to the email team at SeatGeek: 1) there is empty white space that could be better utilized in the lower banner on the right side, and 2) the copyright date is long overdue for an update!

SUBJECTIVITY SCANNER: Select noteworthy subject lines
The Container Store, 4/18 -- ORDER UP! Got a taste for organization?
Crate and Barrel, 4/18 -- Utility made beautiful: Introducing Clean Slate.
FLOR, 4/18 -- Where do you live? See what's trending
Tiny Prints, 4/19 -- Hats Off to New Grads
katespade.com, 4/18 -- talk about good jeans...
Williams-Sonoma, 4/18 -- Celebrate Earth Day + Free Shipping on Agrarian Products
Petco, 4/18 -- Outdoor fun is in season ☼ Save up to 40%!
Snapfish, 4/17 -- 55% off our finest Mother's Day gifts | Print sale extended!
Anthropologie, 4/17 -- Five ways to work it.
See's Candies, 4/17 -- Give deserving teachers your chocolaty thanks
Ballard Designs, 4/17 -- 10 Great Reasons to Catch Up With Us
Bed Bath & Beyond, 4/16 - Pin to Win Sweepstakes + Don't forget! Your 20% offer is waiting.

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AM Inbox: Happy Hour

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

west elm, 4/11 -- This drink has your name on it, from Mark and Graham…
Like members many of the Williams-Sonoma family of brands, west elm has sent an email promoting the newest addition to the clan: Mark and Graham. The header and footer have west elm branding, but the primary content is styled a la Mark and Graham. Sister brand cross-promotional emails can be a great way to grow your list -- as long as the execution is done correctly. A company with multiple brands shouldn't automatically extend permission from one brand to another, as it would be presumptuous to think that customers from one brand will automatically love the other brand(s). This email from west elm represents a better approach: a single email blast with a clear call-to-action to sign up directly for Mark and Graham emails.

Crate and Barrel, 4/10 -- Last call: 20% off Stock the Bar Essentials ends today.
Crate & Barrel shows that they have their emails well designed for mobile optimization. The font, buttons, and product shots are all generously sized, and the copy is short and sweet.

J.Crew, 4/11 -- Free shipping on $100+ (plus, our special sale, in stores & online)
I like how the visual and copy sync with one another in this email from J.Crew. The imagery of the scissors cutting open fabric to reveal additional call-to-actions is a unique and subtle approach that grabs the attention of the viewer without the need to use product shots or animation. My only recommended improvement to this email would be to supply the promo code in systems text. Doing so ensures that it can be easily applied by customers via copy-and-paste.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Target.com, 4/11 -- Like us, pin us, follow us & go mobile
Anthropologie, 4/11 -- You, to the nines.
The Home Depot, 4/11 -- Your Patio Your Way
Ballard Designs, 4/11 -- Add Curb Appeal with Planters!
The Children's Place, 4/11 -- Top Trends! See our hot list of must-have styles!
buybuy BABY, 4/10 -- Swings, Bouncers and Gyms - oh my!
The Container Store, 4/10 -- Drive In: a garage you can actually park in.
ProFlowers, 4/10 -- 40% off just for you ♥ , ProFlowers
Hayneedle.com, 4/20 -- Sweet seats! Shop and save on customer favorite chairs and more.
Express, 4/10 -- Cute Couple: Jackets and shorts pair up for a hot mix
TOMS, 4/10 -- Styles that are sustainable just like our giving

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