Thursday, July 20, 2006

AM Inbox: Trying to lure readers to Belize

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Orvis, 7/19, 3 pm — Saltwater Fly Fishing Clinics, only from Orvis
We’ve lauded REI’s travel program in a previous post. Now Orvis is letting its subscribers know about its saltwater fly fishing clinics, where an instructor will teach small groups of people to fish in exotic locales in Belize and the Bahamas. In Orvis’s case we don’t know if this is a branded service through a third party travel agency or whether it’s run entirely by them, but anything you can do to help your customers use your products is not only good for business but fantastic for brand loyalty.

Orvis's fly fishing clinics

SUBJECTIVITY SCANNER:
NFLshop, 7/19, 11 am — Training Camp Deal - Free Shipping on Orders over $75
Spiegel, 7/20, 5 am — Our Window Dressing Sale Event starts today! Now Up to 80% OFF!
KB Toys, 7/20, 3 am — Hurry, Christmas in July Sale Ends Soon

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