AM Inbox: Way to rebrand
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Macy’s, 9/9 — You're Invited! Get Free Shipping at macys.com
This is the first email that’s part of Macy’s rebranding campaign for Marshall Field’s and the other department store banners that Federated acquired from May Department Stores. While we are only subscribed to Macy’s and Bloomingdale’s newsletters, presumably this went out to the subscribers at Field’s and the other banners as well. Clicking through, we land on a page that introduces people to the Macy’s brand, its advertising, its exclusive merchandise, its credit card and its history—all while pumping out a zippy, celebratory soundtrack.
Bluefly, 9/8 — Feeling Lucky? Instantly Win Designer Shoes...
Bluefly and InStyle magazine have partnered up to run another one of Bluefly’s merchandise giveaways, The Ultimate Shoe Giveaway. As in the past, the contest allows registered customers to enter as many times as they’d like, with a limit of once per day. The contest adds some excitement and helps Bluefly attract more registered users and email addresses. The backend of this particular promotion appears to be run by ePrize.
SUBJECTIVITY SCANNER:
Avon, 9/9 — AVON News Update: Fall's NEW Luxury Trends for Color and Skincare
Ritz Camera, 9/9 — Portrait Tips, New Rebel XTi, One Week Sale
Dell, 9/8 — The perfect digital photography system at a price you can afford, it's Dell
Banana Republic, 9/11 — Mix it up: fresh new looks in lightweight wool suiting
eBags, 9/8 — 4 Days Only - Handbag Mystery Sale Awaits You
Schwan, 9/8 — New Fall Catalog - Request Yours Today! (and the same email again on 9/11)
Lillian Vernon, 9/10 — Lilly's Kids latest, plus Free Shipping
Northern Tool, 9/8 — RetailEmail.Blogspot, Email Exclusive Pricing - Save 50% On Olympia Tools
Spiegel, 9/11 — Get an Instant Body Makeover with Shape FX apparel & shapewear!
J. Jill, 9/8 — $15 off perfect-fitting pants for every body, every day.
Macy’s, 9/9 — You're Invited! Get Free Shipping at macys.com
This is the first email that’s part of Macy’s rebranding campaign for Marshall Field’s and the other department store banners that Federated acquired from May Department Stores. While we are only subscribed to Macy’s and Bloomingdale’s newsletters, presumably this went out to the subscribers at Field’s and the other banners as well. Clicking through, we land on a page that introduces people to the Macy’s brand, its advertising, its exclusive merchandise, its credit card and its history—all while pumping out a zippy, celebratory soundtrack.
Bluefly, 9/8 — Feeling Lucky? Instantly Win Designer Shoes...
Bluefly and InStyle magazine have partnered up to run another one of Bluefly’s merchandise giveaways, The Ultimate Shoe Giveaway. As in the past, the contest allows registered customers to enter as many times as they’d like, with a limit of once per day. The contest adds some excitement and helps Bluefly attract more registered users and email addresses. The backend of this particular promotion appears to be run by ePrize.
SUBJECTIVITY SCANNER:
Avon, 9/9 — AVON News Update: Fall's NEW Luxury Trends for Color and Skincare
Ritz Camera, 9/9 — Portrait Tips, New Rebel XTi, One Week Sale
Dell, 9/8 — The perfect digital photography system at a price you can afford, it's Dell
Banana Republic, 9/11 — Mix it up: fresh new looks in lightweight wool suiting
eBags, 9/8 — 4 Days Only - Handbag Mystery Sale Awaits You
Schwan, 9/8 — New Fall Catalog - Request Yours Today! (and the same email again on 9/11)
Lillian Vernon, 9/10 — Lilly's Kids latest, plus Free Shipping
Northern Tool, 9/8 — RetailEmail.Blogspot, Email Exclusive Pricing - Save 50% On Olympia Tools
Spiegel, 9/11 — Get an Instant Body Makeover with Shape FX apparel & shapewear!
J. Jill, 9/8 — $15 off perfect-fitting pants for every body, every day.
If you enjoyed this post, please subscribe (RSS/email) or
posted at 9:33 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
0 Comments:
Post a Comment
Links to this post:
Create a Link