AM Inbox: Deck the virtual halls
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Home Depot, 11/9 — Preview - Be the First to Reserve New Holiday Decor!
Home Depot is once again playing with virtual homes. Two months after promoting its Virtual Home merchandising tool in a Sept. 7 email, the retailer is back with a more customizable, more engaging tool at thddecorations.com that’s designed to help customers decorate their homes, both inside and out. The experience is hosted by Mrs. Claus and is a big step up from their previous attempt at this.
Abercrombie & Fitch, 11/9 — Go behind the scenes with Abercrombie's sexy New Faces.
After putting out a casting call in an Aug. 8 email, Abercrombie is back with a video that gives people a look behind the scenes of an A&F photo shoot and ends with another call for models.
Lands’ End, 11/10 — Turtlenecks with Outerwear HQ banner
It could have been much worse, but Lands’ End’s latest email slipped through with what is clearly a production subject line that describes the content of the email: a turtleneck promotion on top, followed by a banner promoting its Outerwear HQ. We’ve seen subject lines that say “TBD,” so again this could have been far worse. In fact, other retailers should consider following Land’s End’s lead, giving their in-production emails names that plainly describe what’s in them. That way, if an email does slip through the cracks with that production subject line, it’s not a total disaster.
SUBJECTIVITY SCANNER:
Harry & David, 11/9 — Limited Time Only – Gobble up great values!
EBags, 11/10 — Shop Top 10 lists for Thanksgiving Travel: 20% Off
Saks Fifth Avenue, 11/9 — Browse Our HOLIDAY GIFT SHOPPE + FREE SHIPPING
ShopNBC, 11/10 — ShopNBC All Star Holiday: Free Shipping and Hundreds of New Products
Target, 11/10 — You give, you get: Free shipping on thousands of gifts
Art.com, 11/10 — 30% off - Jumpstart your Holiday with Art
AllPosters, 11/10 — Up to 30% Off - Wrap it Up - 4 More Days!
Drs Foster & Smith, 11/9 — 100's of NEW Aquarium Supplies are HERE!
Dell, 11/10 — Access your office tools any time with Inspiron's NEW MediaDirect 3.0
Home Depot, 11/9 — Preview - Be the First to Reserve New Holiday Decor!
Home Depot is once again playing with virtual homes. Two months after promoting its Virtual Home merchandising tool in a Sept. 7 email, the retailer is back with a more customizable, more engaging tool at thddecorations.com that’s designed to help customers decorate their homes, both inside and out. The experience is hosted by Mrs. Claus and is a big step up from their previous attempt at this.
Abercrombie & Fitch, 11/9 — Go behind the scenes with Abercrombie's sexy New Faces.
After putting out a casting call in an Aug. 8 email, Abercrombie is back with a video that gives people a look behind the scenes of an A&F photo shoot and ends with another call for models.
Lands’ End, 11/10 — Turtlenecks with Outerwear HQ banner
It could have been much worse, but Lands’ End’s latest email slipped through with what is clearly a production subject line that describes the content of the email: a turtleneck promotion on top, followed by a banner promoting its Outerwear HQ. We’ve seen subject lines that say “TBD,” so again this could have been far worse. In fact, other retailers should consider following Land’s End’s lead, giving their in-production emails names that plainly describe what’s in them. That way, if an email does slip through the cracks with that production subject line, it’s not a total disaster.
SUBJECTIVITY SCANNER:
Harry & David, 11/9 — Limited Time Only – Gobble up great values!
EBags, 11/10 — Shop Top 10 lists for Thanksgiving Travel: 20% Off
Saks Fifth Avenue, 11/9 — Browse Our HOLIDAY GIFT SHOPPE + FREE SHIPPING
ShopNBC, 11/10 — ShopNBC All Star Holiday: Free Shipping and Hundreds of New Products
Target, 11/10 — You give, you get: Free shipping on thousands of gifts
Art.com, 11/10 — 30% off - Jumpstart your Holiday with Art
AllPosters, 11/10 — Up to 30% Off - Wrap it Up - 4 More Days!
Drs Foster & Smith, 11/9 — 100's of NEW Aquarium Supplies are HERE!
Dell, 11/10 — Access your office tools any time with Inspiron's NEW MediaDirect 3.0
Labels: Abercrombie and Fitch, AM Inbox, Home Depot, Lands' End, Oopsy, Recruiting, Video
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posted at 9:27 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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