AM Inbox: Belated countdown
RetailEmail.Blogspot monitors the email marketing campaigns of nearly 100 of the top online retailers. Here are highlights from our inbox this morning:
Blair, 12/12 — Finish your holiday shopping with this special offer
Blair has started running a 12 Deals of Christmas campaign, but they've waited until 12 days before Christmas, which means that the last few days of the campaign won't mean much since they won't be able to ship orders in time. Perhaps the last few days will promote after-Christmas sales.
Avon, 12/13 — Give a Gift from Avon & get FREE Shipping on ANY Order
On the other hand, Avon is running an excellent 12 Days of Christmas campaign. The emails, which they've been sending each day since last Wednesday, all have a consistent look, with each featuring the same woman, a deal in an ornament-shaped box and a square tag with the details. Avon usually sends an average of three emails a week, so sending an email for 12 straight days is about twice as much as normal, but we think since the campaign makes it clear when the extra emails will stop (after 12 days) and because it's the run-up to Christmas, subscribers will understand. The other really interesting feature of this campaign is that they've coordinated it so that it's a countdown to the end of guaranteed Christmas delivery, which makes a lot of sense if their peak selling period was here toward the end anyway. Some other retailers have already wrapped up their 12 Deals of Christmas campaigns, indicating that their customers are inclined to shop earlier in the season.
Hallmark, 12/13 — A Very Merry Trio Holiday Greeting and Rockin' Gift Ideas
Hallmark is sending its subscribers one of its e-cards with a holiday greeting. They're also included a forward-to-a-friend link prominently, hoping its customers will help spread the word about Hallmark's e-cards.
SUBJECTIVITY SCANNER:
Lands' End, 12/12 — Great Gifts That Will Warm Their Hearts (and Their Toes).
Oriental Trading, 12/12 — Limited time only - $5.95 express delivery for Christmas
Bass Pro Shops, 12/12 — Time's Running Out for Standard Shipping at Bass Pro!
Abercrombie & Fitch, 12/12 — Order by noon on December 14th to get it by Christmas
Hanna Andersson, 12/12 — The Time Is Now: Dec. 15 for Regular Delivery
MLB, 12/12 — Order gifts until Dec. 21st to get them there in time.
Sony, 12/12 — Shop Sony Style now for delivery by December 23
Bellacor, 12/12 — Friend, Free Shipping on last-minute gifts - Save up to 50%
DisneyShopping, 12/13 — 40% Off Sitewide - Our Last-Minute Holiday Gift to You!
KB Toys, 12/12 — Gift Ideas for Gamers
Saks Fifth Avenue, 12/12 — Timely Gifts for Everyone + FREE SHIPPING
L.L. Bean, 12/12 — FREE $10 Gift Card + The Gift of Organization
Foot Locker, 12/12 — Last Chance for Holiday Savings -- Take $20 Off
Drugstore, 12/12 — Get Free Shipping and top gifts
RedEnvelope, 12/12 — Today ONLY. Top 10 Gifts for Her- save up to 50%
Nordstrom, 12/12 — The Best Stocking Stuffers Gift Cards Free Shipping (Details Inside)
Target, 12/13 — This gift's for you: Spend $50 and get a $10 e-GiftCard
Blair, 12/12 — Finish your holiday shopping with this special offer
Blair has started running a 12 Deals of Christmas campaign, but they've waited until 12 days before Christmas, which means that the last few days of the campaign won't mean much since they won't be able to ship orders in time. Perhaps the last few days will promote after-Christmas sales.
Avon, 12/13 — Give a Gift from Avon & get FREE Shipping on ANY Order
On the other hand, Avon is running an excellent 12 Days of Christmas campaign. The emails, which they've been sending each day since last Wednesday, all have a consistent look, with each featuring the same woman, a deal in an ornament-shaped box and a square tag with the details. Avon usually sends an average of three emails a week, so sending an email for 12 straight days is about twice as much as normal, but we think since the campaign makes it clear when the extra emails will stop (after 12 days) and because it's the run-up to Christmas, subscribers will understand. The other really interesting feature of this campaign is that they've coordinated it so that it's a countdown to the end of guaranteed Christmas delivery, which makes a lot of sense if their peak selling period was here toward the end anyway. Some other retailers have already wrapped up their 12 Deals of Christmas campaigns, indicating that their customers are inclined to shop earlier in the season.
Hallmark, 12/13 — A Very Merry Trio Holiday Greeting and Rockin' Gift Ideas
Hallmark is sending its subscribers one of its e-cards with a holiday greeting. They're also included a forward-to-a-friend link prominently, hoping its customers will help spread the word about Hallmark's e-cards.
SUBJECTIVITY SCANNER:
Lands' End, 12/12 — Great Gifts That Will Warm Their Hearts (and Their Toes).
Oriental Trading, 12/12 — Limited time only - $5.95 express delivery for Christmas
Bass Pro Shops, 12/12 — Time's Running Out for Standard Shipping at Bass Pro!
Abercrombie & Fitch, 12/12 — Order by noon on December 14th to get it by Christmas
Hanna Andersson, 12/12 — The Time Is Now: Dec. 15 for Regular Delivery
MLB, 12/12 — Order gifts until Dec. 21st to get them there in time.
Sony, 12/12 — Shop Sony Style now for delivery by December 23
Bellacor, 12/12 — Friend, Free Shipping on last-minute gifts - Save up to 50%
DisneyShopping, 12/13 — 40% Off Sitewide - Our Last-Minute Holiday Gift to You!
KB Toys, 12/12 — Gift Ideas for Gamers
Saks Fifth Avenue, 12/12 — Timely Gifts for Everyone + FREE SHIPPING
L.L. Bean, 12/12 — FREE $10 Gift Card + The Gift of Organization
Foot Locker, 12/12 — Last Chance for Holiday Savings -- Take $20 Off
Drugstore, 12/12 — Get Free Shipping and top gifts
RedEnvelope, 12/12 — Today ONLY. Top 10 Gifts for Her- save up to 50%
Nordstrom, 12/12 — The Best Stocking Stuffers Gift Cards Free Shipping (Details Inside)
Target, 12/13 — This gift's for you: Spend $50 and get a $10 e-GiftCard
Labels: AM Inbox, Avon, Blair, Christmas, Deal-a-Day, Hallmark, Send to a Friend
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posted at 9:25 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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