AM Inbox: Guaranteed not to arrive in time for Christmas
RetailEmail.Blogspot monitors the email marketing campaigns of nearly 100 of the top online retailers. Here are highlights from our inbox this morning:
Overstock, 12/22 — WAREHOUSE CLEARANCE
With all but overnight shipping now out of the question, Overstock has adopted a tactic that I haven't seen yet this year: Have your gift delivered after Christmas, but send them an e-card gift announcement letting the recipient know that a gift is on its way.
Victoria's Secret, 12/21 — Be the First to Shop Semi-Annual Sale. Plus, Free Shipping & Handling Offer. Details Inside.
While still half-heartedly promoting deliveries by Christmas, Victoria's Secret has moved on to the after-Christmas selling period, offering subscribers an early shot at deals that won't be available in store until Jan. 3.
Orvis, 12/21 — Same-day delivery. Perfect last-minute gifts.
This is an email about e-gift cards/certificates, but you wouldn't immediately know it from the subject line. While lots of retailers are mentioning e-gift cards in their subject lines (see Scanner below), I thought this was a bit more intriguing—Really, I can send gifts and they arrive the same day? —and probably generated better than average open rates. You don't want your subscribers to feel like they were tricked into opening your emails, but I think there's plenty of latitude to be clever with subject lines depending on your audience.
SUBJECTIVITY SCANNER:
Bass Pro Shops, 12/21 — Out of Time? Email a Bass Pro Gift Card!
NFLshop, 12/21 — It's never too late to order an NFL Gift Certificate
Crutchfield, 12/21 — Need a present? Problem solved: e-mail gift cards
Nordstrom, 12/22 — There's Still Time for the Perfect Gift Virtual Gift Card
Lands' End, 12/22 — E-gift Card: The Ultimate last-second gift.
Sharper Image, 12/22 — Online Gift Certificates - As Quick As Email!
Crate & Barrel, 12/22 — Last Minute Holiday Orders: Call Our Stores
Polo, 12/21 — What's Still on Your Wish List? Holiday Sale Begins Today
Overstock, 12/22 — WAREHOUSE CLEARANCE
With all but overnight shipping now out of the question, Overstock has adopted a tactic that I haven't seen yet this year: Have your gift delivered after Christmas, but send them an e-card gift announcement letting the recipient know that a gift is on its way.
Victoria's Secret, 12/21 — Be the First to Shop Semi-Annual Sale. Plus, Free Shipping & Handling Offer. Details Inside.
While still half-heartedly promoting deliveries by Christmas, Victoria's Secret has moved on to the after-Christmas selling period, offering subscribers an early shot at deals that won't be available in store until Jan. 3.
Orvis, 12/21 — Same-day delivery. Perfect last-minute gifts.
This is an email about e-gift cards/certificates, but you wouldn't immediately know it from the subject line. While lots of retailers are mentioning e-gift cards in their subject lines (see Scanner below), I thought this was a bit more intriguing—Really, I can send gifts and they arrive the same day? —and probably generated better than average open rates. You don't want your subscribers to feel like they were tricked into opening your emails, but I think there's plenty of latitude to be clever with subject lines depending on your audience.
SUBJECTIVITY SCANNER:
Bass Pro Shops, 12/21 — Out of Time? Email a Bass Pro Gift Card!
NFLshop, 12/21 — It's never too late to order an NFL Gift Certificate
Crutchfield, 12/21 — Need a present? Problem solved: e-mail gift cards
Nordstrom, 12/22 — There's Still Time for the Perfect Gift Virtual Gift Card
Lands' End, 12/22 — E-gift Card: The Ultimate last-second gift.
Sharper Image, 12/22 — Online Gift Certificates - As Quick As Email!
Crate & Barrel, 12/22 — Last Minute Holiday Orders: Call Our Stores
Polo, 12/21 — What's Still on Your Wish List? Holiday Sale Begins Today
Labels: AM Inbox, Christmas, E-Gift Cards, Gift Notices, Orvis, Overstock, Victoria's Secret
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posted at 10:07 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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