AM Inbox: Google Checkout's cheerleaders
RetailEmail.Blogspot monitors the email marketing campaigns of nearly 100 of the top online retailers. Here are highlights from our inbox this morning:
RitzCamera, 1/11 — Save $10.00 With Google Checkout!
RitzCamera is promoting Google Checkout yet again in this email, which inspired me to do a quick search to see which other major retailers have been mentioning Google Checkout in their emails and how often. ShopPBS was the first major e-tailer to tout Google Checkout in their emails, mentioning it in a Sept. 28 email (see Sept. 28 post). Since then, ShopPBS has mentioned it only one other time. Petco has mentioned it once, Bluefly twice, eBags seven times, and RitzCamera six times, including this email. But by far the biggest cheerleader for Google Checkout has been Buy.com, which has mentioned it in 34 emails, including heavy mentions during the height of the holiday season.
SUBJECTIVITY SCANNER:
Lands' End, 1/12 — Introducing Lands’ End Sport.
NFLshop, 1/12 — Be a Saint Playoff Tees & Coin - Commemorate Their 2006 Playoff Run
L.L. Bean, 1/11 — Limited-Time Savings on Winter Favorites
Sportsman's Guide, 1/11 — New Look for the New Year Domestic Deals from The Guide!
Abercrombie & Fitch, 1/11 — Spring at A&F - it's new, it's here
Harry & David, 1/11 — Save big on America’s favorite gourmet gifts
Home Depot, 1/11 — Get Organized This Winter - Shop Now!
Nordstrom, 1/11 — New Office Looks from Semantiks Nike Spring 2007 Trunk Show
ShopPBS, 1/12 — Free Shipping for Email Members Only!
Bluefly, 1/12 — Gotta Getaway? [promoting swimwear]
Dell, 1/12 — The Dell Inspiron E1505: Crisp, cool graphics for your gaming needs.
RitzCamera, 1/11 — Save $10.00 With Google Checkout!
RitzCamera is promoting Google Checkout yet again in this email, which inspired me to do a quick search to see which other major retailers have been mentioning Google Checkout in their emails and how often. ShopPBS was the first major e-tailer to tout Google Checkout in their emails, mentioning it in a Sept. 28 email (see Sept. 28 post). Since then, ShopPBS has mentioned it only one other time. Petco has mentioned it once, Bluefly twice, eBags seven times, and RitzCamera six times, including this email. But by far the biggest cheerleader for Google Checkout has been Buy.com, which has mentioned it in 34 emails, including heavy mentions during the height of the holiday season.
SUBJECTIVITY SCANNER:
Lands' End, 1/12 — Introducing Lands’ End Sport.
NFLshop, 1/12 — Be a Saint Playoff Tees & Coin - Commemorate Their 2006 Playoff Run
L.L. Bean, 1/11 — Limited-Time Savings on Winter Favorites
Sportsman's Guide, 1/11 — New Look for the New Year Domestic Deals from The Guide!
Abercrombie & Fitch, 1/11 — Spring at A&F - it's new, it's here
Harry & David, 1/11 — Save big on America’s favorite gourmet gifts
Home Depot, 1/11 — Get Organized This Winter - Shop Now!
Nordstrom, 1/11 — New Office Looks from Semantiks Nike Spring 2007 Trunk Show
ShopPBS, 1/12 — Free Shipping for Email Members Only!
Bluefly, 1/12 — Gotta Getaway? [promoting swimwear]
Dell, 1/12 — The Dell Inspiron E1505: Crisp, cool graphics for your gaming needs.
Labels: AM Inbox, Bluefly, Buy.com, eBags, Petco, RitzCamera, ShopPBS
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posted at 9:53 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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