Week-End Trends: Kissing New Year’s goodbye
Email activity and promotional trends during the past week:
The RetailEmail Index rose 12% to 156 during the week ending Jan. 26, and is up 9% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by the top 100 online retailers.
Last week, 84% of the retailers in the RetailEmail Index send out at least one email, up from 81% the week prior, and up from 82% during the 4-weeks-ago period
Valentine's Day: There were 23 references to Valentine's Day last week, up from 10 references the week before.
New Year's: There were 4 emails referencing the New Year’s last week, down from 9 the week prior. There weren’t any New Year’s references after Monday, so that may be the end of the New Year’s season.
The RetailEmail Index rose 12% to 156 during the week ending Jan. 26, and is up 9% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by the top 100 online retailers.
Last week, 84% of the retailers in the RetailEmail Index send out at least one email, up from 81% the week prior, and up from 82% during the 4-weeks-ago period
Valentine's Day: There were 23 references to Valentine's Day last week, up from 10 references the week before.
New Year's: There were 4 emails referencing the New Year’s last week, down from 9 the week prior. There weren’t any New Year’s references after Monday, so that may be the end of the New Year’s season.
Labels: New Year's, Valentine's Day, Week-End Trends
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posted at 1:44 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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