Week-End Trends: New Year's emails peak
Email activity and promotional trends during the past week:
The RetailEmail Index fell 10% to 129 during the week ending Jan. 5, and is down 40% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by the top 100 online retailers.
Last week, 80% of the retailers in the RetailEmail Index send out at least one email, down from 82% the week prior, and down 93% from the 4-weeks-ago period.
New Year's: There were 47 emails referencing the new year last week, up from 19 the week prior. The biggest day for New Year's emails was Tuesday, the day after New Year's Day.
Valentine's Day: There were 3 references to Valentine's Day last week, our first.
Easter: We got our first reference to Easter courtesy of Lillian Vernon.
The RetailEmail Index fell 10% to 129 during the week ending Jan. 5, and is down 40% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by the top 100 online retailers.
Last week, 80% of the retailers in the RetailEmail Index send out at least one email, down from 82% the week prior, and down 93% from the 4-weeks-ago period.
New Year's: There were 47 emails referencing the new year last week, up from 19 the week prior. The biggest day for New Year's emails was Tuesday, the day after New Year's Day.
Valentine's Day: There were 3 references to Valentine's Day last week, our first.
Easter: We got our first reference to Easter courtesy of Lillian Vernon.
Labels: Easter, New Year's, Valentine's Day, Week-End Trends
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posted at 10:13 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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