AM Inbox: And when we say Free, we mean Free*
RetailEmail.Blogspot monitors the email marketing campaigns of nearly 100 of the top online retailers. Here are highlights from our inbox this morning:
RedEnvelope, 2/8 — Free Shipping Upgrade. And we mean FREE.
Well, not exactly free free, but a free discount. If you read the fine print, you see that subscribers are really only being offered an $8.95 credit toward 2-Business Day or Next Business Day shipping:
That’s not really a “Free Shipping Upgrade.” It would have been more accurate to say “Discounted Express Shipping.” Sure it doesn’t have the same tonnage as “FREE,” but it’s accurate, so subscribers won’t be disappointed when they see that shipping wasn’t entirely free after all.
Abercrombie & Fitch, 2/8 — Made To Get Noticed. Spring Break at Abercrombie
While several other retailers have pitched swimwear recently, A&F makes it more relevant to its young audience by tying it into spring break with this topper, which is followed by promotions for polos, swim shorts, shorts and flip flops. And, of course, they put their sexy, liberated spin on spring break, using definitions. I don’t track many of the teen-oriented retailers, but A&F is the first major retailer to mention spring break.
Musician’s Friend, 2/8 — Musician's Friend: Presidents' Day Sale Starts Today
Musician’s Friend is the first to reference Presidents’ Day.
SUBJECTIVITY SCANNER:
Sharper Image, 2/8 — Instant $20 Savings is Our Valentine's Day Gift to You!
FTD, 2/8 — Win her heart - Valentine's Surprises for Under $30
JC Whitney, 2/9 — Heartthrob - 4 Days Only!
DisneyShopping, 2/9 — Dive Right In - New Swim Arrivals Plus Free Shipping
Dell, 2/9 — Voted Best by You - The Dell Inspiron E1705
Cabela’s, 2/8 — New Gear for 2007 @ Cabelas.com
KB Toys, 2/8 — Save on Select Nursery Furniture and Accessories
Home Depot, 2/8 — New Lighting - Now at The Home Depot
Barnes & Noble, 2/8 — Coupon -- 15% Off One Item
Foot Locker, 2/9 — Shoe Sale--2 for 89.99, Save on Shipping & More!
RedEnvelope, 2/8 — Free Shipping Upgrade. And we mean FREE.
Well, not exactly free free, but a free discount. If you read the fine print, you see that subscribers are really only being offered an $8.95 credit toward 2-Business Day or Next Business Day shipping:
Shop now and receive free shipping upgrade on expedited shipping— 2-Business Day shipping for $8 (regularly $16.95) or Next Business Day shipping for $18 (regularly $26.95) per address. A credit for $8.95 will appear on your order.
That’s not really a “Free Shipping Upgrade.” It would have been more accurate to say “Discounted Express Shipping.” Sure it doesn’t have the same tonnage as “FREE,” but it’s accurate, so subscribers won’t be disappointed when they see that shipping wasn’t entirely free after all.
Abercrombie & Fitch, 2/8 — Made To Get Noticed. Spring Break at Abercrombie
While several other retailers have pitched swimwear recently, A&F makes it more relevant to its young audience by tying it into spring break with this topper, which is followed by promotions for polos, swim shorts, shorts and flip flops. And, of course, they put their sexy, liberated spin on spring break, using definitions. I don’t track many of the teen-oriented retailers, but A&F is the first major retailer to mention spring break.
Musician’s Friend, 2/8 — Musician's Friend: Presidents' Day Sale Starts Today
Musician’s Friend is the first to reference Presidents’ Day.
SUBJECTIVITY SCANNER:
Sharper Image, 2/8 — Instant $20 Savings is Our Valentine's Day Gift to You!
FTD, 2/8 — Win her heart - Valentine's Surprises for Under $30
JC Whitney, 2/9 — Heartthrob - 4 Days Only!
DisneyShopping, 2/9 — Dive Right In - New Swim Arrivals Plus Free Shipping
Dell, 2/9 — Voted Best by You - The Dell Inspiron E1705
Cabela’s, 2/8 — New Gear for 2007 @ Cabelas.com
KB Toys, 2/8 — Save on Select Nursery Furniture and Accessories
Home Depot, 2/8 — New Lighting - Now at The Home Depot
Barnes & Noble, 2/8 — Coupon -- 15% Off One Item
Foot Locker, 2/9 — Shoe Sale--2 for 89.99, Save on Shipping & More!
Labels: Abercrombie and Fitch, AM Inbox, Musician's Friend, Presidents' Day, RedEnvelope
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posted at 9:49 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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