Friday, February 02, 2007

AM Inbox: An oopsy decoded

*Before I dive into this morning's inbox, just a reminder that I released my Refer a Friend Benchmark Study yesterday.

RetailEmail.Blogspot monitors the email marketing campaigns of nearly 100 of the top online retailers. Here are highlights from our inbox this morning:

Apple, 2/1 — Apple eNews: February 01, 2007
I'm not sure what happened but Apple's latest newsletter arrived like an iPod without its casing yesterday. All the coding was exposed. Apple resent its newsletter today and it was it's normal slick self again.



Northern Tool, 2/1 — Chad, Top 10 Valentine's Day Gifts - Free Shipping Ends 2/5/07!
Northern Tool has been channeling “Home Improvement” lately. In this email they give us Valentine gift suggestions...well, gifts that will distract your spouse from noticing the power tool you just bought for yourself.




Hallmark, 2/1 — Take Five -- Love, laughs ... and recipes!
Hallmark is back with its second Take 5 newsletter, which features lots of Valentine's Day tips and activities and includes a cute video that shows lots of different folks expounding on what love is. Some are more articulate than others, and the kids steal the show as usual.



SUBJECTIVITY SCANNER:
Art.com, 2/1 — 20% Off + Tips to Create a Mood in the Bedroom
Sony, 2/1 — This Valentine's Day, fall in love with Sony.
Polo, 2/1 — Our Valentine's Day Gift Collections
Harry & David, 2/1 — SAVE 10% on Cupid's Top Gifts
Blue Nile, 2/1 — Reminder: Save 10% + $10 Off with Google Checkout
DisneyShopping, 2/2 — 20% Off Groundhog Day Savings!
Jo-Ann, 2/1 — Free Shipping and Big Game Savings.
Finish Line, 2/1 — Finish Line - Shipping on Us - Limited Time Only
Bluefly, 2/1 — Feel like dressing up? [promoting day and evening dresses]
KB Toys, 2/1 — Don't Miss the Great Outdoors Sale
Abercrombie & Fitch, 2/1 — Soft Classic Fit. Vintage Logo Tees at A&F.
Home Depot, 2/1 — Brrrr! Stay Warm and Save Big on Select Fireplace and Hearth
Nordstrom, 2/1 — Spring Shoe Trend: Bright Color Sleek Silhouettes from Spanx
Crutchfield, 2/2 — Exclusive deals on iPods and digital cameras
Dell, 2/2 — Save instantly on Select Dell PCs with Windows Vista(TM)

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