Refer a Friend Benchmark Study
I recently reviewed several email newsletters each from 103 of the top online retailers that I track to see which included refer-a-friend (RAF) links in their emails. Only three did: jewelry retailer Blue Nile, pet supplies retailer and pharmacy Drs. Foster & Smith, and computer and electronics retailer TigerDirect.
The 3% of our sample that uses RAF stands in sharp contrast to the 44% that use send-to-a-friend (STAF) programs (according to my Send to a Friend Benchmark Study), another customer acquisition tool that relies on existing customers. Unlike STAF, which forwards a newsletter along to a friend, RAF programs send an email that introduces the friend to the retailer.
The Refer a Friend Benchmark Study looks at the unique way in which each of three retailers implemented their program, and also addresses several areas of concern with these RAF programs—namely, a lack of attention to privacy issues, ease-of-use problems, limited integration into email campaigns, and concerns with adherence to the JumpStart ruling.
Get the Full Report
Visit the Whitepaper Room to download the full 20-page report, which is free for eec platinum members, available at a discount to eec gold and silver members, and available for $119 for non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
Other Research Reports Available:
Send to a Friend Benchmark Study
Retail Welcome Email Benchmark Study
Retail Email Subscription Benchmark Study
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The 3% of our sample that uses RAF stands in sharp contrast to the 44% that use send-to-a-friend (STAF) programs (according to my Send to a Friend Benchmark Study), another customer acquisition tool that relies on existing customers. Unlike STAF, which forwards a newsletter along to a friend, RAF programs send an email that introduces the friend to the retailer.
The Refer a Friend Benchmark Study looks at the unique way in which each of three retailers implemented their program, and also addresses several areas of concern with these RAF programs—namely, a lack of attention to privacy issues, ease-of-use problems, limited integration into email campaigns, and concerns with adherence to the JumpStart ruling.
Get the Full Report
Visit the Whitepaper Room to download the full 20-page report, which is free for eec platinum members, available at a discount to eec gold and silver members, and available for $119 for non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
Other Research Reports Available:
Send to a Friend Benchmark Study
Retail Welcome Email Benchmark Study
Retail Email Subscription Benchmark Study
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Benchmarks, Privacy, Refer a Friend, Research Report, Send to a Friend, Sender Lines
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posted at 10:01 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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