AM Inbox: Video, it’s what all the fine women are wearing
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Bluefly, 3/11 — Spring Break - New Arrivals Featuring Swimwear from BCBGMAXAZRIA, VIX
At the bottom of this email about swimwear, Bluefly presents a sneak peak of its latest risqué commercial, including both the 30-second TV and 90-second versions, which you can see at thatswhyibluefly.com. This one’s about a woman who ends up sleeping with a co-worker at his house after a mid-week date and has clothes from Bluefly delivered so she has fresh clothes to wear to work. As with its last commercial, Bluefly uses the YouTube platform to host it. The banner also includes a link to a short survey about unexpected sleepovers and what one should do as far as apparel goes the next day. To quibble, it looks like they forgot to update the ALT text for the banner, which I included in the screen capture.
DisneyShopping, 3/9 — Time to Set Your Clock for Savings -- Take $15 Off Your Order
This is another example of DisneyShopping mining its library of characters to put their unique spin on a holiday or event. The White Rabbit’s clock is a great analog for Daylight Savings and the “drink me” potions that shrink prices are a nice touch.
Buy.com, 3/9 — Announcing the 2007 Buy.com LAN Festival
To leverage its computer and software sales and to celebrate its 10th anniversary, Buy.com is hosting LAN 2007, a video game tournament and “party.”
SUBJECTIVITY SCANNER:
EBags, 3/9 — Extra 20% Off-daylight isn't your only savings this weekend.
Lands’ End, 3/9 — On “The View” today: The swimsuit th at makes you look 1 size smaller!
Neiman Marcus, 3/9 — Who's News + FREE SHIPPING: Get the scoop on our newest names
Neiman Marcus, 3/9 — Win a $5,000 Horchow shopping spree!
Brookstone, 3/9 — Add ambiance with a safe, flameless candle from Brookstone
J. Crew, 3/10 — new crewcuts weddings & parties shop
Saks Fifth Avenue, 3/9 — MEN'S JACKETS you must have for spring! + NEW ONLINE: Jack Black
Dell, 3/9 — Save Over $300 on the Inspiron E1705 with Windows Vista
Finish Line, 3/9 — Free Shipping on Nike, Puma and More
ShopPBS, 3/9 — FREE DVD When You Buy 2 Titles From the Same Category!
Lillian Vernon, 3/11 — Less Than 20 Bucks Gets You Any of These Great New Items
Target, 3/11 — Spend $75 on your home, the shipping is on us, plus save 10%
Petco, 3/11 — Get Ready for the Great Outdoors, Get FREE Shipping at PETCO.com
RadioShack, 3/11 — Make Your Spring Break Sizzle
Bluefly, 3/11 — Spring Break - New Arrivals Featuring Swimwear from BCBGMAXAZRIA, VIX
At the bottom of this email about swimwear, Bluefly presents a sneak peak of its latest risqué commercial, including both the 30-second TV and 90-second versions, which you can see at thatswhyibluefly.com. This one’s about a woman who ends up sleeping with a co-worker at his house after a mid-week date and has clothes from Bluefly delivered so she has fresh clothes to wear to work. As with its last commercial, Bluefly uses the YouTube platform to host it. The banner also includes a link to a short survey about unexpected sleepovers and what one should do as far as apparel goes the next day. To quibble, it looks like they forgot to update the ALT text for the banner, which I included in the screen capture.
DisneyShopping, 3/9 — Time to Set Your Clock for Savings -- Take $15 Off Your Order
This is another example of DisneyShopping mining its library of characters to put their unique spin on a holiday or event. The White Rabbit’s clock is a great analog for Daylight Savings and the “drink me” potions that shrink prices are a nice touch.
Buy.com, 3/9 — Announcing the 2007 Buy.com LAN Festival
To leverage its computer and software sales and to celebrate its 10th anniversary, Buy.com is hosting LAN 2007, a video game tournament and “party.”
SUBJECTIVITY SCANNER:
EBags, 3/9 — Extra 20% Off-daylight isn't your only savings this weekend.
Lands’ End, 3/9 — On “The View” today: The swimsuit th at makes you look 1 size smaller!
Neiman Marcus, 3/9 — Who's News + FREE SHIPPING: Get the scoop on our newest names
Neiman Marcus, 3/9 — Win a $5,000 Horchow shopping spree!
Brookstone, 3/9 — Add ambiance with a safe, flameless candle from Brookstone
J. Crew, 3/10 — new crewcuts weddings & parties shop
Saks Fifth Avenue, 3/9 — MEN'S JACKETS you must have for spring! + NEW ONLINE: Jack Black
Dell, 3/9 — Save Over $300 on the Inspiron E1705 with Windows Vista
Finish Line, 3/9 — Free Shipping on Nike, Puma and More
ShopPBS, 3/9 — FREE DVD When You Buy 2 Titles From the Same Category!
Lillian Vernon, 3/11 — Less Than 20 Bucks Gets You Any of These Great New Items
Target, 3/11 — Spend $75 on your home, the shipping is on us, plus save 10%
Petco, 3/11 — Get Ready for the Great Outdoors, Get FREE Shipping at PETCO.com
RadioShack, 3/11 — Make Your Spring Break Sizzle
Labels: AM Inbox, Bluefly, Buy.com, Daylight Savings, Disney, Video
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posted at 8:42 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
1 Comments:
They actually have a funny poll about one night stands on Flypaper, the Bluefly blog. You can check it here.
http://flypaper.bluefly.com/
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