Reportlet: Branded Subject Lines Underused by Retailers
Retailers have invested huge sums into making their brand names powerful, yet a majority of the largest retailers never or rarely ever use their brand names in the subject lines of their emails. This four-page reportlet discusses the current state of branded subject lines among major online retailers, cites evidence supporting the tactic, and provides extensive examples of branding in retailers’ subject lines.
Available via the EEC’s Whitepaper Room, this reportlet is free for EEC members and available for a nominal charge to non-members. Click here to get “Branded Subject Lines Underused by Retailers” from the Whitepaper Room, and click here to learn more about becoming a member of the Email Experience Council.
Available via the EEC’s Whitepaper Room, this reportlet is free for EEC members and available for a nominal charge to non-members. Click here to get “Branded Subject Lines Underused by Retailers” from the Whitepaper Room, and click here to learn more about becoming a member of the Email Experience Council.
Labels: Benchmarks, Branding, Reportlet, Subject Lines
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posted at 9:46 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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