Petco, 4/24 — PETCO Bottomless Bowl Saves You Time & Money
In this email Petco pitches its Bottomless Bowl program, a really cool program that allows for lots of upsell opportunities and regular email contact. The program allows customers to receive pet food, medication and other products on a regular basis. From an ecommerce standpoint, the program encourages incremental sales because customers in the program can “save on shipping” by adding new purchases to their pending Bottomless Bowl shipments. And from an email marketing standpoint, the program sends members an email to remind them when a shipment is on its way, providing a great opportunity to market new products or services to them.
Blair, 4/24 — Spring style starting at $7.99
Looking to increase the number of product reviews written, Blair is offering a chance to win a $100 gift card and 10 $20 gift cards. Every day that you write a product review before April 30 gives you a chance to win. Several other retailers have tried to spur product reviews in a similar fashion. Gift cards are a rather ideal was of incentivizing customers, as it minimizes the cost by guaranteeing that they money will come back to you in terms of sales and will likely result in additional sales at the same time.
SUBJECTIVITY SCANNER:
MLB, 4/24 — Bring your team home. [promoting home and office collection]
Coach, 4/24 — New Signature Cotton Collection and Ideas for Mother's Day
FTD, 4/24 — Administrative Professional's Day is Wednesday. Order Now!
Drs. Foster & Smith, 4/24 — Spring Allergy Tips for Pets
AllPosters, 4/24 — Up to 30% Off Everything + Cool Blue Top Picks
Banana Republic, 4/24 — Get the new golden glow + new metallic accessories
L.L. Bean, 4/24 — NEW Twists on Summer Favorites + 150 New Sale Items
Linens ’n Things, 4/24 — New for Summer + Save 20% Online & In Stores
Nordstrom, 4/24 — Everything You Need for Sizzling Summer Fun
Sports Authority, 4/24 — Free Shipping on select Fitness Equipment!
Toys “R” Us, 4/24 — Biggest Bike Sale Ever!
NFLshop, 4/24 — Order New 2007 Draft Jerseys & More
ShopPBS, 4/24 — Pre-Order "The Mormons" DVD Today!
Bellacor, 4/24 — Friend, Sale! Invest In Your Home and Save
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