AM Inbox: First Mother’s Day reference
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Gloss, 4/6 — NOON – 3 PM TODAY ONLY: FREE Gloss M akeup Bag + FREE Standard Shipping
Gloss gives us our first Mother’s Day reference.
EBags, 4/5 — Members: EXTRA 15% off + see the most searched for items at eBags
We’ve all seen the web portals post lists of the most searched-for terms. In this email, eBags mines their search engine data to present the most searched-for items on their site. This is a novel way of presenting products and also keeps you focused on the items that you’re customers are looking for.
MLB, 4/5 — Try MLB.TV Risk -Free! April Only-brought to by Right Guard
I’m all for sponsored events and such, but including the sponsor’s name in the subject line gives me the willies. It’s a little too in your face for my tastes. Or perhaps I just don’t have a strong enough natural association between baseball and Right Guard that it seems a bit jarring. I just hope they got a premium for doing that.
SUBJECTIVITY SCANNER:
Target, 4/5 — Free shipping on select patio furniture finds
HPshopping, 4/6 — Introducing Stylish New Desktops from HP!
Nordstrom, 4/5 — Dramatic New Goddess Tops Edgy Wedges
Bluefly, 4/6 — All A Girl Really Needs...
Orvis, 4/6 — Where will spring take you? [promoting adventure clothing]
Abercrombie & Fitch, 4/5 — Get Ready to Make This Summer Hotter.
Spiegel, 4/5 — Tried, Tested & Proven Fabulous: Cami Intimate recognized for best quality & design!
Brookstone, 4/6 — Relax in our comfortable swings and gliders
Alloy, 4/8 — NEW for summer + take 15% off your order
Drugstore.com, 4/6 — Celebrate Spring with up to 40% off your favorites
Macy’s, 4/5 — Email exclusive: Extra 20% off at the Men's Wardrobe Sale - get your promo code inside!
Lillian Vernon, 4/6 — Fire up the Grill & Save a 5-Dollar Bill
Home Depot, 4/5 — Great Deals on Hundreds of Appliances
TigerDirect, 4/6 — HOT: Acer Vista Laptop $549 (No Rebates)...42" LCD HDTV $899...These Won't Last
JCPenney, 4/6 — FREE SHIPPING: Now Through April 9th!
Gloss, 4/6 — NOON – 3 PM TODAY ONLY: FREE Gloss M akeup Bag + FREE Standard Shipping
Gloss gives us our first Mother’s Day reference.
EBags, 4/5 — Members: EXTRA 15% off + see the most searched for items at eBags
We’ve all seen the web portals post lists of the most searched-for terms. In this email, eBags mines their search engine data to present the most searched-for items on their site. This is a novel way of presenting products and also keeps you focused on the items that you’re customers are looking for.
MLB, 4/5 — Try MLB.TV Risk -Free! April Only-brought to by Right Guard
I’m all for sponsored events and such, but including the sponsor’s name in the subject line gives me the willies. It’s a little too in your face for my tastes. Or perhaps I just don’t have a strong enough natural association between baseball and Right Guard that it seems a bit jarring. I just hope they got a premium for doing that.
SUBJECTIVITY SCANNER:
Target, 4/5 — Free shipping on select patio furniture finds
HPshopping, 4/6 — Introducing Stylish New Desktops from HP!
Nordstrom, 4/5 — Dramatic New Goddess Tops Edgy Wedges
Bluefly, 4/6 — All A Girl Really Needs...
Orvis, 4/6 — Where will spring take you? [promoting adventure clothing]
Abercrombie & Fitch, 4/5 — Get Ready to Make This Summer Hotter.
Spiegel, 4/5 — Tried, Tested & Proven Fabulous: Cami Intimate recognized for best quality & design!
Brookstone, 4/6 — Relax in our comfortable swings and gliders
Alloy, 4/8 — NEW for summer + take 15% off your order
Drugstore.com, 4/6 — Celebrate Spring with up to 40% off your favorites
Macy’s, 4/5 — Email exclusive: Extra 20% off at the Men's Wardrobe Sale - get your promo code inside!
Lillian Vernon, 4/6 — Fire up the Grill & Save a 5-Dollar Bill
Home Depot, 4/5 — Great Deals on Hundreds of Appliances
TigerDirect, 4/6 — HOT: Acer Vista Laptop $549 (No Rebates)...42" LCD HDTV $899...These Won't Last
JCPenney, 4/6 — FREE SHIPPING: Now Through April 9th!
Labels: AM Inbox, eBags, Gloss, MLB, Mother's Day
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posted at 9:08 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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