AM Inbox: Oopsy grand slam
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
MLB, 3/30 — Watch the Civil Rights Game LIVE on ESPN
I thought that Apple had a lock on the top spot in the 2007 Oopsy Hall of Fame with their Feb. 1 email, but it looks like the competition is heating up. This email from MLB.com arrived completely blank. They realized that they had goofed, so they resent the email on March 31. Unfortunately, it was still completely blank! Please, if you’re going to resend an email because of a mistake, make absolutely sure that the correction is 100% error-free.
Target, 4/1 — Free shipping on 15,000 lovely home touches, plus save $5 on your $50 order
Target appears to be trying out a tighter, more focused format for highlighting products and product categories following the top section of its emails. Instead of highlighting three products in each department as it had been doing, they are now highlighting only one with a slightly larger image, and positioning the product category links next to the image instead of over it. The sections are more clearly delineated in the new format, which I think makes it easier to read. The trade-off, of course, is that fewer items are being highlighted with images.
So you can see the difference for yourself, here’s yesterday’s email (left) next to an email from March 28:
REI, 3/30 — REI Cycling Shop: Your one stop for bikes, clothing and gear
REI is reminding subscribers of its environmental activism, telling them about their first-ever Stewardship report.
SUBJECTIVITY SCANNER:
Sears, 4/1 — Buy More, Save More Event, 9pm - 6am Only
DisneyShopping, 3/30 — Snowglobes Up to 60% Off - This Weekend Only
Saks Fifth Avenue, 3/30 — D&G DOLCE & GABBANA Spring-Fresh Style for Everyone
Ross-Simons, 3/30 — Discover Thousands of Certified Diamonds at the Absolute Best Prices
Bluefly, 3/31 — Spring Break Sale: Extra 15% off
J. Crew, 3/31 — Just in...new crewcuts spring dresses
EBags, 3/31 — 2 Days Only: Spring Kickoff Sale for our Members
Circuit City, 4/1 — Easter sale! Save big at Circuit City
CompUSA, 4/1 — Save up to 70% on Tech Parts - Get Great Easter Specials
MLB, 3/30 — Watch the Civil Rights Game LIVE on ESPN
I thought that Apple had a lock on the top spot in the 2007 Oopsy Hall of Fame with their Feb. 1 email, but it looks like the competition is heating up. This email from MLB.com arrived completely blank. They realized that they had goofed, so they resent the email on March 31. Unfortunately, it was still completely blank! Please, if you’re going to resend an email because of a mistake, make absolutely sure that the correction is 100% error-free.
Target, 4/1 — Free shipping on 15,000 lovely home touches, plus save $5 on your $50 order
Target appears to be trying out a tighter, more focused format for highlighting products and product categories following the top section of its emails. Instead of highlighting three products in each department as it had been doing, they are now highlighting only one with a slightly larger image, and positioning the product category links next to the image instead of over it. The sections are more clearly delineated in the new format, which I think makes it easier to read. The trade-off, of course, is that fewer items are being highlighted with images.
So you can see the difference for yourself, here’s yesterday’s email (left) next to an email from March 28:
REI, 3/30 — REI Cycling Shop: Your one stop for bikes, clothing and gear
REI is reminding subscribers of its environmental activism, telling them about their first-ever Stewardship report.
SUBJECTIVITY SCANNER:
Sears, 4/1 — Buy More, Save More Event, 9pm - 6am Only
DisneyShopping, 3/30 — Snowglobes Up to 60% Off - This Weekend Only
Saks Fifth Avenue, 3/30 — D&G DOLCE & GABBANA Spring-Fresh Style for Everyone
Ross-Simons, 3/30 — Discover Thousands of Certified Diamonds at the Absolute Best Prices
Bluefly, 3/31 — Spring Break Sale: Extra 15% off
J. Crew, 3/31 — Just in...new crewcuts spring dresses
EBags, 3/31 — 2 Days Only: Spring Kickoff Sale for our Members
Circuit City, 4/1 — Easter sale! Save big at Circuit City
CompUSA, 4/1 — Save up to 70% on Tech Parts - Get Great Easter Specials
If you enjoyed this post, please subscribe (RSS/email) or
posted at 9:30 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
0 Comments:
Post a Comment
Links to this post:
Create a Link