Snap-on, 4/3 — Why We Love Our Snap-on Tools!
In this secondary banner, Snap-on wants to know if its subscribers have any ideas for new products. Clicking through, Snap-on explains that “Our customers, employees and outside inventors are great sources of product ideas. Several successful products have been developed by Snap-on as a result of ideas from these sources.” It goes on to provide some FAQs about the process.
Alibris, 4/3 — Reader, how easily can you win $100 in books?
In this email, Alibris tries to encourage subscribers to write book reviews with a contest that enters you to win $100 every time you write a book review. As part of the contest, Alibris will be handing out $1,000 a month to 10 reviewers. This email does a good job of walking you through the exact steps you need to take to review a book and enter the contest. Several retailers have used contests to encourage product reviews, including RitzCamera (see Feb. 20 AM Inbox) and Bass Pro Shops (see July 12 AM Inbox). Product reviews are known to significantly boost sales of the products that are reviewed, and tapping your newsletter subscribers as reviewers is a smart strategy to kick-starting reviews or giving them a boost.
SUBJECTIVITY SCANNER:
AllPosters, 4/3 — Up to 80% Off Clearance Sale + Fashion Trends for Your Walls
Art.com, 4/3 — Extra 20% off clearance + 4 Tips to Refresh for Spring
Toys “R” Us, 4/3 — New Low Prices on Sony PSP
Banana Republic, 4/3 — A dress for every occasion + fresh new handbags
Barnes & Noble, 4/3 — Barnes & Noble Recommends The Reluctant Fundamentalist
FTD, 4/3 — Easter Surprises Under $30
KB Toys, 4/3 — 25% Off Select Electronics + Free Shipping on Super Soakers
Ralph Lauren, 4/3 — New Shorts and Swim Styles & Enjoy Free Shipping
Bass Pro Shops, 4/3 — Bass Pro Shops 6-Pay Offer for Email Subscribers Only
Crate & Barrel, 4/3 — Meet our new outdoor Charleston collection
Hanna Andersson, 4/3 — Oh Baby Sale, Plus Reductions On Classic Sweats
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