Reportlet: Mining Subscriber Lists for Future Workers
If you see your email subscribers as only buyers, then you’re thinking too narrowly. Your subscribers can also be your future workers, as many retailers have clearly discovered. This six-page reportlet discusses the roles in which major online retailers—including AbeBooks, Abercrombie & Fitch, Gap, REI, Snap-on, Staples and TigerDirect—have tried to cast their subscribers, and includes numerous examples of creatives.
Available via the EEC’s Whitepaper Room, this Reportlet is free for EEC members and available for a nominal charge to non-members. Click here to get “Mining Subscriber Lists for Future Workers” from the Whitepaper Room and click here to learn more about becoming a member of the Email Experience Council.
Available via the EEC’s Whitepaper Room, this Reportlet is free for EEC members and available for a nominal charge to non-members. Click here to get “Mining Subscriber Lists for Future Workers” from the Whitepaper Room and click here to learn more about becoming a member of the Email Experience Council.
Labels: Abebooks, Abercrombie and Fitch, Gap, Recruiting, REI, Reportlet, Snap-on, Staples, TigerDirect
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posted at 10:05 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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