Week-End Trends: Transitioning from Easter to Mother's Day

Email activity and promotional trends during the past week:

The RetailEmail Index fell 6% to 156 during the week ending April 6, but is up 1% from where it was four weeks ago.


*The RetailEmail Index is a general measure of the email volume generated by the top 100 online retailers.

Last week, 86% of the retailers in the RetailEmail Index send out at least one email, down from 88% the week prior, but up from 85% during the 4-weeks-ago period.



Easter: The retailers tracked by RetailEmail.Blogspot sent 26 emails referencing Easter last week, up from 21 the week prior.

Mother’s Day: Gloss gave us our 1 reference to Mother’s Day last week.

Other things referenced by retailers: baseball (opening day), spring break