Thursday, May 31, 2007

AM Inbox: Back from the dead—and with smoother, plumper lips

>>Now search retailer tags. Check out the new Search Posts by Retailer section, which lets you search the tags or text of RetailEmail.Blogspot for posts about a certain retailer. Searching tags will turn up substantial items about a retailer, whereas searching text will turn up all references to the retailer, including passing references and subject lines noted in the Subjectivity Scanner.

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Avon, 5/30 — Smoother, Plumper Lips, plus FREE Shipping on ANY eRepresentative Order
Avon has apparently heard the cries of despair and is once again varying its email messages after weeks of beating the same drum (see May 16 AM Inbox). This email carries the same message about using an eRepresentative, but is topped with a highlight of its Anew Clinical lip product. While the bottom half of the email is the same as they’ve been sending out for months now, at least the top is new and gives subscribers some product-specific information.



American Eagle Outfitters, 5/30 — Get into the Spirit of Service!
AE is recruiting its subscribers to help it decide the winners of its Spirit of Service Award. This gets customers more involved with the brand, while also allowing AE to toot its horn about supporting education and college kids. It’s good message.



Wal-Mart, 5/30 — Latest Video Game Tips & Tricks
Wal-Mart has apparently partnered up with GameSpot for gaming content to provide this special email issue, called “Screenshot: The Gamer’s View.” This email looks much more like EB Games’ emails, with its lists of games and screenshots with short teasers.



SUBJECTIVITY SCANNER:
Lands’ End, 5/30 — Great swim looks as featured on The View.
Sharper Image, 5/30 — Know what dad wants for Father’s Day ? We do.
Hallmark, 5/30 — Move Dad, Make Some Noise this Father's Day
MLB, 5/30 — Shop for Dad, your MVP.
NFLshop, 5/30 — NFL Gifts For Dad
Harry & David, 5/30 — Gourmet Gifts for Dads and Grads – order now for standard shipping.
Nordstrom, 5/30 — Summer Beauty Gift with Purchase (Details Inside) Father's Day Gift Shop
Bass Pro Shops, 5/30 — Slam dunks for Dad and wader savings
HSN, 5/30 — Paul McCartney's New Album: Limited-Edition 2-CD Box Set
Art.com, 5/30 — 1-Day Sale. Plus NEW panoramics!
Ralph Lauren, 5/30 — New Summer Polos & Free Shipping
Neiman Marcus, 5/30 — DESIGNER SALE: Top names as much as 40% off + FREE SHIPPING
Dell, 5/30 — One Day Only. The Dell Dimension C521 only $499
TigerDirect, 5/30 — 24Hr Component Blowout...512mb DDR2 $19...Sony 18x DVD Burner $29 & Much More
Bluefly, 5/30 — The Way to DRESS this Summer Is...

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