Friday, May 18, 2007

Ping Time: Email design and coding survey

Our latest spin around the mediasphere turned up the following nuggets:

>>EROI releases the results of its Q2 2007 Email Marketing Survey, which digs into how emails are designed and coded. There were some interesting results when in-house teams were compared to agencies. >>Follow the ping

>>Stefan Pollard at EmailLabs gives us eight tips for stronger calls to action, and explains why you shouldn’t use “click here.” Be more specific like… >>Follow the ping

>>Mark Brownlow at Email Marketing Reports makes an interesting point about the permission reminders at the tops of emails. >>Follow the ping

>>Return on Subscriber has started a weekly “Outlook 07 Offender” post that demonstrates the effects of Outlook 2007 on innocent and unsuspecting emails. >>Follow the ping

>>Campaign Monitor talks about Windows Live Mail Desktop, the email reader that will replace Outlook Express. Thankfully its much, much kinder to email marketers than Outlook 2007. >>Follow the ping

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