Week-End Trends: Post-Mother’s Day hangover
Email activity and promotional trends during the past week:
The RetailEmail Index fell 12% to 154 during the week ending May 18, and is down 4% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 83% of the retailers in the RetailEmail Index send out at least one email, down from 87% the week prior, and down from 89% during the 4-weeks-ago period.
Mother’s Day: The retailers in the RetailEmail Index sent 4 emails referencing Mother’s Day last week, down from 65 the week prior.
Memorial Day: There were 8 emails referencing Memorial Day last week, up from 1 the week before.
Father’s Day: There were 7 emails referencing Father’s Day last week, up from none the week prior.
4th of July: There were no emails referencing the 4th of July last week, down from 1 the week before.
Other things referenced by retailers: graduation, weddings, barbeque, travel, camping, summer
The RetailEmail Index fell 12% to 154 during the week ending May 18, and is down 4% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 83% of the retailers in the RetailEmail Index send out at least one email, down from 87% the week prior, and down from 89% during the 4-weeks-ago period.
Mother’s Day: The retailers in the RetailEmail Index sent 4 emails referencing Mother’s Day last week, down from 65 the week prior.
Memorial Day: There were 8 emails referencing Memorial Day last week, up from 1 the week before.
Father’s Day: There were 7 emails referencing Father’s Day last week, up from none the week prior.
4th of July: There were no emails referencing the 4th of July last week, down from 1 the week before.
Other things referenced by retailers: graduation, weddings, barbeque, travel, camping, summer
Labels: 4th of July, Father's Day, Memorial Day, Mother's Day, Week-End Trends
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posted at 10:59 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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