RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Sephora, 6/24 — Trend Report: Lipstick is Back
This is a nice email that has the main message at the very top where it would be visible in a preview pane and that has a content format that quickly draws your eye down the length of the email, using the chief product characteristic (i.e., Sun Protection) to spark interest in the associated product. On the downside, the product characteristics don’t link to landing pages with other products that share that characteristic, limiting readers to just the one product mentioned in the email. The email could have also benefited from a general call to action associated with the main message—like “Shop all lipsticks”—that would also appear in preview panes. The lack of a general call to action is heightened by the fact that the headline and main message aren’t clickable.
SUBJECTIVITY SCANNER:
RitzCamera, 6/23 — HOT Summer Digital Sale, Plus, How to Photograph Fireworks!
RadioShack, 6/24 — The Anything-But-Lazy Summer
ShopNBC, 6/22 — Chad, This is Your Invitation to Shop All Star + Free Shipping
Barnes & Noble, 6/22 — Last Chance -- Buy 2 DVDs, Get the 3rd Free
Avon, 6/22 — FREE Shipping on ANY eRepresentative Order + NEW for Radiant Skin
AbeBooks, 6/22 — The Avid Reader: Summer Reading, Brazilian Books & the Most Valuable Volumes Sold
Orvis, 6/23 — Innovative pieces for easy summer travel
Ross-Simons, 6/22 — 20% off All Estate Jewelry. 100's of New Items Just Added.
Foot Locker, 6/22 — Join the Movement. Buy CONVERSE (PRODUCT) RED(TM)
Staples, 6/22 — A $50 special offer from Staples and Google
Crutchfield, 6/22 — Big summer savings on 100s of items + exclusive Outlet TV specials
Neiman Marcus, 6/22 — Have a ball with playful new evening looks plus FREE SHIPPING
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