AM Inbox: Don’t play ‘hide the click’
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Home Depot, 6/21 — Keep it Cool with AC's and Fans
I was trying to check out the paint offer in this email and I had to click three times before being able to click through. The first time I clicked on the image of the Glidden paint can—but it wasn’t clickable. Then I clicked on the green “25% Off” text—but that wasn’t clickable either. I was only successful when I clicked on the orange “LEARN MORE” link. It shouldn’t be that hard. Why not make everything clickable? Home Depot made the main image of the ceiling fan clickable, so why not the secondary images? Make it as easy as possible for readers to click through to your content by making all relevant images and text clickable.
Coach, 6/21 — See What's New For July
This is a different tactic for Coach. I haven’t seen them ever do a “what’s new this month”-type email before. Coach’s emails rarely have much text, but this one could really use some to call out notable products or trends. The color washes on the two right-hand sections also really take away from the product presentation; they make it hard to tell what the product looks like. This is a case of style over substance.
EBags, 6/21 — Buy Invitation Only: 24-hour sale event starts now
I’m not sure if “Buy” is a pun or a mistake here. If it’s a pun, it’s not a particularly great one.
SUBJECTIVITY SCANNER:
Blair, 6/21 — Celebrate the longest day of the year
Banana Republic, 6/21 — Summer sale starts today! Save up to 50%, in-store & online....
Williams-Sonoma, 6/21 — Summer Sale: Save up to 50%
Brookstone, 6/20 — Discover All The Best Ways To Keep Cool This Summer! [promoting ACs and fans]
Abercrombie & Fitch, 6/21 — Our Soft Polos Are Meant To Be Touched.
Drugstore.com, 6/21 — alli is here: revolutionary FDA-approved weight-loss product
Sephora, 6/20 — Dior Score: Extreme mascara + free lip gloss
Neiman Marcus, 6/21 — DIOR: An exclusive preview at the Fall 2007 collection
Sports Authority, 6/21 — Get Ready For The Gridiron with Nike Football!
Saks Fifth Avenue, 6/20 — POLO RALPH LAUREN: Have you seen the latest?
Costco, 6/20 — T-Mobile Products and Services Available at Your Local Costco
Target, 6/21 — Lively updates for living spaces: Spend $125, save 15%
Lands’ End, 6/21 — Find everything you need for the beach!
Macy’s, 6/21 — Lowest Prices of the Season! Save 30-50% on mattresses
HSN, 6/21 — Your Featured Products for the Week
Home Depot, 6/21 — Keep it Cool with AC's and Fans
I was trying to check out the paint offer in this email and I had to click three times before being able to click through. The first time I clicked on the image of the Glidden paint can—but it wasn’t clickable. Then I clicked on the green “25% Off” text—but that wasn’t clickable either. I was only successful when I clicked on the orange “LEARN MORE” link. It shouldn’t be that hard. Why not make everything clickable? Home Depot made the main image of the ceiling fan clickable, so why not the secondary images? Make it as easy as possible for readers to click through to your content by making all relevant images and text clickable.
Coach, 6/21 — See What's New For July
This is a different tactic for Coach. I haven’t seen them ever do a “what’s new this month”-type email before. Coach’s emails rarely have much text, but this one could really use some to call out notable products or trends. The color washes on the two right-hand sections also really take away from the product presentation; they make it hard to tell what the product looks like. This is a case of style over substance.
EBags, 6/21 — Buy Invitation Only: 24-hour sale event starts now
I’m not sure if “Buy” is a pun or a mistake here. If it’s a pun, it’s not a particularly great one.
SUBJECTIVITY SCANNER:
Blair, 6/21 — Celebrate the longest day of the year
Banana Republic, 6/21 — Summer sale starts today! Save up to 50%, in-store & online....
Williams-Sonoma, 6/21 — Summer Sale: Save up to 50%
Brookstone, 6/20 — Discover All The Best Ways To Keep Cool This Summer! [promoting ACs and fans]
Abercrombie & Fitch, 6/21 — Our Soft Polos Are Meant To Be Touched.
Drugstore.com, 6/21 — alli is here: revolutionary FDA-approved weight-loss product
Sephora, 6/20 — Dior Score: Extreme mascara + free lip gloss
Neiman Marcus, 6/21 — DIOR: An exclusive preview at the Fall 2007 collection
Sports Authority, 6/21 — Get Ready For The Gridiron with Nike Football!
Saks Fifth Avenue, 6/20 — POLO RALPH LAUREN: Have you seen the latest?
Costco, 6/20 — T-Mobile Products and Services Available at Your Local Costco
Target, 6/21 — Lively updates for living spaces: Spend $125, save 15%
Lands’ End, 6/21 — Find everything you need for the beach!
Macy’s, 6/21 — Lowest Prices of the Season! Save 30-50% on mattresses
HSN, 6/21 — Your Featured Products for the Week
Labels: AM Inbox, Coach, Design Issues, eBags, Home Depot, Subject Lines
If you enjoyed this post, please subscribe (RSS/email) or
posted at 10:59 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
0 Comments:
Post a Comment
Links to this post:
Create a Link