AM Inbox: Don’t sit email at a different table
>>Search by Selling Season. I’ve made another navigation improvement, allowing you to now search by selling season, pulling up all posts about Labor Day or Thanksgiving emails, for instance. As you plan your upcoming seasonal emails, it’s a great way to see what was done last year.
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Cooking.com, 6/25 — Last Chance KitchenAid + DeLonghi Sale
Cooking.com launched its forum back in January (see Jan. 30 AM Inbox), but this is the first time that I’m aware of that they’ve linked to the forum since they announced it (although few people would guess they’re referring to their forum with the “Recipe Swap: Give & Get” link). This is like having a blog and never linking to it in your newsletter—which unfortunately plenty of retailers also do. Cross-pollination is a good thing, especially when we’re talking about email and web features that have anything to do with interactivity. Why not highlight recipes from the forum or link directly to the popular thread of the week?
PetSmart, 6/25 — Pet-parazzi photo contest, pet bling & free shipping
So much of selling is giving people a reason to buy, an event to celebrate. PetSmart does this artfully with their Pet-parazzi photo contest and this selection of glam goodies.
Macy’s, 6/25 — $5 shipping at the Summer Living Home Sale - another way to beat the heat!
A good week and a half earlier than last year (see July 5 AM Inbox), here’s Macy’s first reference to its Dorm HQ selection. The checklist isn’t much of a checklist though; it’s just a list of products in various categories. It could definitely be more user-friendly.
SUBJECTIVITY SCANNER:
Brookstone, 6/25 — Liven up patio furniture and bring indoor comfort outdoors!
Old Navy, 6/25 — What's New: Latest Looks for Women
Sports Authority, 6/25 — Make A Splash This Summer!
Bluefly, 6/25 — Beach Party - Extra 10% off - Today Only
Saks Fifth Avenue, 6/25 — Free Shipping + NEW ARRIVALS FOR LITTLE ONES
Home Depot, 6/25 — Check Out Our Top Rated Products!
Overstock, 6/25 — LCD TV COUPON INSIDE
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Cooking.com, 6/25 — Last Chance KitchenAid + DeLonghi Sale
Cooking.com launched its forum back in January (see Jan. 30 AM Inbox), but this is the first time that I’m aware of that they’ve linked to the forum since they announced it (although few people would guess they’re referring to their forum with the “Recipe Swap: Give & Get” link). This is like having a blog and never linking to it in your newsletter—which unfortunately plenty of retailers also do. Cross-pollination is a good thing, especially when we’re talking about email and web features that have anything to do with interactivity. Why not highlight recipes from the forum or link directly to the popular thread of the week?
PetSmart, 6/25 — Pet-parazzi photo contest, pet bling & free shipping
So much of selling is giving people a reason to buy, an event to celebrate. PetSmart does this artfully with their Pet-parazzi photo contest and this selection of glam goodies.
Macy’s, 6/25 — $5 shipping at the Summer Living Home Sale - another way to beat the heat!
A good week and a half earlier than last year (see July 5 AM Inbox), here’s Macy’s first reference to its Dorm HQ selection. The checklist isn’t much of a checklist though; it’s just a list of products in various categories. It could definitely be more user-friendly.
SUBJECTIVITY SCANNER:
Brookstone, 6/25 — Liven up patio furniture and bring indoor comfort outdoors!
Old Navy, 6/25 — What's New: Latest Looks for Women
Sports Authority, 6/25 — Make A Splash This Summer!
Bluefly, 6/25 — Beach Party - Extra 10% off - Today Only
Saks Fifth Avenue, 6/25 — Free Shipping + NEW ARRIVALS FOR LITTLE ONES
Home Depot, 6/25 — Check Out Our Top Rated Products!
Overstock, 6/25 — LCD TV COUPON INSIDE
Labels: AM Inbox, Back to School, Contests, Cooking.com, Forums, Macy's, Petsmart
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posted at 6:31 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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