RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Northern Tool, 6/27 — Chad, Your Source For Automotive Equipment + Supplies
Northern Tool is a shop for men—and not metrosexual men, but real men. They support this brand position in their emails with (among other things) a saying in the top right-hand corner. I’ll call them Northern Toolisms, and they’re very effective at communicating their brand position in an entertaining fashion.
Other Northern Toolisms include:
You can measure a tool by the size of its warning label.
No tool too big. No job too small.
All the tools you’ll never loan to your neighbor.
An anniversary without flowers. Now that’s a reason to celebrate. [promoting its 26th anniversary]
The days are growing longer. And noisier. [promoting spring tools]
Where Godzilla shops for squirt guns. [promoting pressure washers]
Ross-Simons, 6/27 — Last Day to Save 25%.
Starting with a June 18 email, Ross-Simons has added a “View on mobile device” link at the top of its emails. Ross-Simons joins a small group of major retailers, which includes Saks Fifth Avenue, Neiman Marcus and Sam’s Club, that have added this to their emails.
SUBJECTIVITY SCANNER:
Macy’s, 6/27 — July 4th Sale - Plus an extra 10-15% off at Macy's!
Foot Locker, 6/27 — Explosive Savings--up to 50% at our 4th of July Sale
FTD, 6/27 — Celebrate July 4th With Some Red, White and Bloom!
Cabela’s, 6/27 — Fall Preview @ Cabelas.com
Jo-Ann, 6/27 — Free Class + 40% Off Coupon
Petco, 6/27 — PETCO Summer's Here. Save on Pet Supplies, Get FREE Shipping.
Brookstone, 6/27 — Shop outdoor storage for yard, garden and entertaining essentials!
Neiman Marcus, 6/27 — D&G Dolce & Gabbana: New takes on classic black + FREE SHIPPING
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