Tuesday, June 12, 2007

AM Inbox: For visual learners

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Sports Authority, 6/11 — Hurry! There's Still Time...
Sports Authority is the only major retailer I’ve seen use a calendar to show subscribers when various shipping options are on and off the table. They also used this device in a Dec. 18 email regarding holiday shipping (see Dec. 19 AM Inbox). For folks that are always looking a calendar or day planner, this way of communicating the cutoff periods may be more effective at a glance.



Petco, 6/10 — PETCO Calling All Talented Pets! Plus, FREE Shipping on PETCO.com
This is another good example of recruiting your subscribers (and your customers at large). Part of the prize for this pet talent contest, Petco Stars, is that your pet is featured in a Petco ad. So the contest is really a great front for a model search.



SUBJECTIVITY SCANNER:
Macy’s, 6/10 — Free Shipping + a free year of golf - shop Dockers now!
Williams-Sonoma, 6/11 — Dad's Gift: On Time at No Extra Charge
Circuit City, 6/10 — Hurry—Father’s Day specials all week long at Circuit City
CompUSA, 6/10 — Save on Great Gifts for Dad - $49.99 Color 7" LCD Photo Frame
Impromptu Gourmet, 6/10 — Last Chance for Father's Day Gifts!
Orvis, 6/11 — Last chance for free Father's Day shipping!
Snap-on, 6/11 — Gift Cards and Free Shipping for Dads.
Ralph Lauren, 6/10 — Last Day for Free Father's Day Shipping
Neiman Marcus, 6/9 — The gifts Dad really wants + FREE SHIPPING
FTD, 6/10 — Save 30% on Gifts for Dad. One Day Only!
Coach, 6/11 — Order Today for Father's Day
Dick’s Sporting Goods, 6/11 — Winning Deals for Dads and Grads
RedEnvelope, 6/11 — Pop rocks. Free shipping upgrade in honor of Pop.
Cooking.com, 6/8 — Free Shipping on $69 + Sale on KitchenAid ProLine
Finish Line, 6/11 — Turn Up the Cool, Get adidas ICE at the Finish Line!
Nordstrom, 6/11 — Top Trends: Prints Clinique Bonus (Details Inside)
Bluefly, 6/9 — The Blueroom is Back! Extra 20% Off Through This Email Only
J. Crew, 6/9 — party-perfect pouf skirts

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