AM Inbox: Retailers’ spin on serialized content
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Kmart, 6/6 — 10 Days of Unbelievable Price Breaks
At the Email Insider Summit last month, Dela Quist, the CEO of AlchemyWorx, advised email marketers to try using serialized content to drive interest and open rates for the next email. It’s an interesting idea. But I haven’t seen any retailer serialize content like articles or how-to information. However, I do regularly see deal-a-day series like this Summer Breaks program from Kmart. Gloss also had a nice serialized offer recently, giving away a different style of makeup bag for eight days straight (see April 18 AM Inbox). But serialized content is something to think about for retailers that include articles, projects and other items in their newsletters.
Hallmark, 6/7 — Dancing Dad Contest, Design a Card, Summer Scrapbooking
Here’s the latest Take 5 email from Hallmark. This monthly email launched back at the start of the year (see Jan. 9 AM Inbox) and has just a nice mix of projects, advice, polls and short videos.
SUBJECTIVITY SCANNER:
Oriental Trading, 6/6 — Have a blast this 4th of July & get free shipping...
Home Depot, 6/7 — Hurry for Father's Day Delivery + Build the Ultimate Garage
RedEnvelope, 6/6 — Six gadgets no Dad can resist.
Wal-Mart, 6/7 — Order by June 12 for Delivery by Father’s Day
Dick’s Sporting Goods, 6/8 — 5 Days Left to Shop for Delivery by June 17th!
Macy’s, 6/6 — Free Shipping + great gifts for Dad - shop now!
Diamond.com, 6/6 — GIVE DAD THE VERY BEST. SAVE AN EXTRA 20%.
Cabela’s, 6/6 — Don't Forget Dad, Get Gifts @ Cabelas.com
Williams-Sonoma, 6/7 — Easy Entertaining with Margaritas
Target, 6/6 — A backyard bonus: Get free shipping in Patio Furniture
Bluefly, 6/6 — Meet You At The Beach...
Neiman Marcus, 6/6 — You could use some color: NANCY GONZALEZ can help
Kmart, 6/6 — 10 Days of Unbelievable Price Breaks
At the Email Insider Summit last month, Dela Quist, the CEO of AlchemyWorx, advised email marketers to try using serialized content to drive interest and open rates for the next email. It’s an interesting idea. But I haven’t seen any retailer serialize content like articles or how-to information. However, I do regularly see deal-a-day series like this Summer Breaks program from Kmart. Gloss also had a nice serialized offer recently, giving away a different style of makeup bag for eight days straight (see April 18 AM Inbox). But serialized content is something to think about for retailers that include articles, projects and other items in their newsletters.
Hallmark, 6/7 — Dancing Dad Contest, Design a Card, Summer Scrapbooking
Here’s the latest Take 5 email from Hallmark. This monthly email launched back at the start of the year (see Jan. 9 AM Inbox) and has just a nice mix of projects, advice, polls and short videos.
SUBJECTIVITY SCANNER:
Oriental Trading, 6/6 — Have a blast this 4th of July & get free shipping...
Home Depot, 6/7 — Hurry for Father's Day Delivery + Build the Ultimate Garage
RedEnvelope, 6/6 — Six gadgets no Dad can resist.
Wal-Mart, 6/7 — Order by June 12 for Delivery by Father’s Day
Dick’s Sporting Goods, 6/8 — 5 Days Left to Shop for Delivery by June 17th!
Macy’s, 6/6 — Free Shipping + great gifts for Dad - shop now!
Diamond.com, 6/6 — GIVE DAD THE VERY BEST. SAVE AN EXTRA 20%.
Cabela’s, 6/6 — Don't Forget Dad, Get Gifts @ Cabelas.com
Williams-Sonoma, 6/7 — Easy Entertaining with Margaritas
Target, 6/6 — A backyard bonus: Get free shipping in Patio Furniture
Bluefly, 6/6 — Meet You At The Beach...
Neiman Marcus, 6/6 — You could use some color: NANCY GONZALEZ can help
Labels: AM Inbox, Deal-a-Day, Hallmark, Kmart
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posted at 12:44 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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