Friday, June 08, 2007

Ping Time: Getting readers to whitelist you

>>Publishing hiatus. I’m taking a short vacation with my lovely wife. I’ll be back in action on Tuesday.

Our latest spin around the mediasphere turned up the following nuggets:

>>Tamara Gielen points out a step-by-step guide from Return Path on how to encourage readers to include you in their address book. >>Follow the ping

>>Campaign Monitor continues to be go-to source for the latest on CSS support in the various email clients. Here they give us an update on CSS support in Windows Live Mail, plus refreshed results for all the other email readers. >>Follow the ping

>>Mark Brownlow over at Email Marketing Reports points out a good article by Constant Contact CEO Gail Goodman about email content testing, but wisely cautions against testing with too small of a test group. >>Follow the ping

>>MailChimp warns us not to use “tiny fonts” in our emails as it increases the chances of them being flagged as spam. >>Follow the ping

>>Internet Retailer talks with Moosejaw Mountaineering about its successful m-commerce program. >>Follow the ping

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