Ping Time: The landing page landscape
Our latest spin around the mediasphere turned up the following nuggets:
>>First discussed in the EEC webinar “10 Seconds to Email Success” last month, Silverpop’s Landing Page Report is now available in full. I see lots of less than ideal landing pages from retailers. There’s much to be learned from this report. >>Follow the ping
>>Mark Brownlow at Email Marketing Reports points out a couple of good sources for email design and content guidelines, including an extensive list from Blue Sky Factory. >>Follow the ping
>>Melinda Krueger of Krueger Direct/Interactive also has come good advice on newsletter redesigns, including good sources of feedback. >>Follow the ping
>>Cardcommunications has released Q1 '07 Email Trend Report. A couple of highlights: The delivery rate for B2C/Retail emails was 91.4%; the measured open rate 35.1%. >>Follow the ping
>>Return Path has been blogging like crazy about permission. This post from Matt Blumberg will get you caught up on the discussion. >>Follow the ping
>>Campaign Monitor has updated its CSS Support in Email report yet again, adding more granular data and making it easier to read and print. >>Follow the ping
>>First discussed in the EEC webinar “10 Seconds to Email Success” last month, Silverpop’s Landing Page Report is now available in full. I see lots of less than ideal landing pages from retailers. There’s much to be learned from this report. >>Follow the ping
>>Mark Brownlow at Email Marketing Reports points out a couple of good sources for email design and content guidelines, including an extensive list from Blue Sky Factory. >>Follow the ping
>>Melinda Krueger of Krueger Direct/Interactive also has come good advice on newsletter redesigns, including good sources of feedback. >>Follow the ping
>>Cardcommunications has released Q1 '07 Email Trend Report. A couple of highlights: The delivery rate for B2C/Retail emails was 91.4%; the measured open rate 35.1%. >>Follow the ping
>>Return Path has been blogging like crazy about permission. This post from Matt Blumberg will get you caught up on the discussion. >>Follow the ping
>>Campaign Monitor has updated its CSS Support in Email report yet again, adding more granular data and making it easier to read and print. >>Follow the ping
Labels: Benchmarks, Coding Issues, Email Redesigns, Landing Pages, Permission, Ping Time
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posted at 2:13 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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