Friday, June 22, 2007

Ping Time: The landing page landscape

Our latest spin around the mediasphere turned up the following nuggets:

>>First discussed in the EEC webinar “10 Seconds to Email Success” last month, Silverpop’s Landing Page Report is now available in full. I see lots of less than ideal landing pages from retailers. There’s much to be learned from this report. >>Follow the ping

>>Mark Brownlow at Email Marketing Reports points out a couple of good sources for email design and content guidelines, including an extensive list from Blue Sky Factory. >>Follow the ping

>>Melinda Krueger of Krueger Direct/Interactive also has come good advice on newsletter redesigns, including good sources of feedback. >>Follow the ping

>>Cardcommunications has released Q1 '07 Email Trend Report. A couple of highlights: The delivery rate for B2C/Retail emails was 91.4%; the measured open rate 35.1%. >>Follow the ping

>>Return Path has been blogging like crazy about permission. This post from Matt Blumberg will get you caught up on the discussion. >>Follow the ping

>>Campaign Monitor has updated its CSS Support in Email report yet again, adding more granular data and making it easier to read and print. >>Follow the ping

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