Week-End Trends: Fireworks on the horizon
Email activity and promotional trends during the past week:
The RetailEmail Index rose 5% to 170 during the week ending June 15, and is up 9% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 86% of the retailers in the RetailEmail Index send out at least one email, up from 85% the week prior, and up from 84% during the 4-weeks-ago period.
Father’s Day: The retailers in the RetailEmail Index sent 57 emails referencing Father’s Day last week, down from 61 the week prior.
4th of July: There were 4 emails referencing the 4th of July last week, up from 1 the week before.
Back to school: Target gave us our first back-to-school reference last week.
Other things referenced by retailers: graduation, Harry Potter, summer, outdoors, travel, vacation
The RetailEmail Index rose 5% to 170 during the week ending June 15, and is up 9% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 86% of the retailers in the RetailEmail Index send out at least one email, up from 85% the week prior, and up from 84% during the 4-weeks-ago period.
Father’s Day: The retailers in the RetailEmail Index sent 57 emails referencing Father’s Day last week, down from 61 the week prior.
4th of July: There were 4 emails referencing the 4th of July last week, up from 1 the week before.
Back to school: Target gave us our first back-to-school reference last week.
Other things referenced by retailers: graduation, Harry Potter, summer, outdoors, travel, vacation
Labels: 4th of July, Back to School, Father's Day, Week-End Trends
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posted at 12:58 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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