AM Inbox: Back-to-school solutions for hotel rooms
>>Subscription Study Released: This 37-page study presents a range of best practices and emerging best practices from 118 top online retailers. Read more.
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Brookstone, 7/25 — Back to school solutions - create the perfect dorm room!
Something a little amiss with the picture in this email? Doesn’t much look like a dorm room to me, and that doesn’t look like a student either. It’s smart to reuse creatives when it’s appropriate, but I don’t think it works in this case, not when other retailers are using images with dorm room feels. Because the context is wrong, readers may think this product is not for them.
Newegg.com, 7/25 — $179.99 HannsG 19" LCD Monitor with FREE HP Printer, and More!
In this email, the subject line refers to an item that’s way down in the creative, well below the fold. I’m not sure if this is a tactic that’s designed to get readers to scroll down through the email looking for the deal described in the subject line, but I personally find this tactic confusing and unfriendly—and honestly a little insulting. It seemed like a mistake until I finally saw the deal mentioned. I wonder how many people were intrigued by the subject line and then quickly gave up on the email when they couldn’t immediately see the deal in the email.
Road Runner Sports, 7/25 — RUN SMART :: Get your pen & paper ready...
Road Runner Sports highlights a couple of videos in this email. Notice that the “Watch the Video” link appears before the “Shop…” link. That communicates that their primary goal is to educate. It’s a softer sell that’s likely to build a stronger relationship and boost sales longterm.
J. Jill, 7/25 — Everyone loves a great sale. Styles are now up to 70% off!
J. Jill is seeking votes for their Nature of Compassion design contest candidates. They had this contest last July as well (see July 13 AM Inbox) and announced the winner in October (see Oct. 26 AM Inbox). Oh, and the tag line at the top of this email is great.
SUBJECTIVITY SCANNER:
RadioShack, 7/25 — Before they hurry to class, hurry to RadioShack.
Sharper Image, 7/25 — End of Summer? Make it Back2s'Cool!
Fingerhut, 7/25 — Fingerhut.com has everything you need for college!
Target, 7/25 — Room service: Spend $125 in Furniture, save 15%.
Diamond.com, 7/25 — Elegance from the Mystical Far East. Save 20%
Saks Fifth Avenue, 7/25 — Everything NEW for FALL
Norm Thompson, 7/25 — You get a 3-day head start on NEW MARKDOWNS!
SmartBargains, 7/25 — $1 Million Sheet Liquidation. Shop now for Free Shipping.
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Brookstone, 7/25 — Back to school solutions - create the perfect dorm room!
Something a little amiss with the picture in this email? Doesn’t much look like a dorm room to me, and that doesn’t look like a student either. It’s smart to reuse creatives when it’s appropriate, but I don’t think it works in this case, not when other retailers are using images with dorm room feels. Because the context is wrong, readers may think this product is not for them.
Newegg.com, 7/25 — $179.99 HannsG 19" LCD Monitor with FREE HP Printer, and More!
In this email, the subject line refers to an item that’s way down in the creative, well below the fold. I’m not sure if this is a tactic that’s designed to get readers to scroll down through the email looking for the deal described in the subject line, but I personally find this tactic confusing and unfriendly—and honestly a little insulting. It seemed like a mistake until I finally saw the deal mentioned. I wonder how many people were intrigued by the subject line and then quickly gave up on the email when they couldn’t immediately see the deal in the email.
Road Runner Sports, 7/25 — RUN SMART :: Get your pen & paper ready...
Road Runner Sports highlights a couple of videos in this email. Notice that the “Watch the Video” link appears before the “Shop…” link. That communicates that their primary goal is to educate. It’s a softer sell that’s likely to build a stronger relationship and boost sales longterm.
J. Jill, 7/25 — Everyone loves a great sale. Styles are now up to 70% off!
J. Jill is seeking votes for their Nature of Compassion design contest candidates. They had this contest last July as well (see July 13 AM Inbox) and announced the winner in October (see Oct. 26 AM Inbox). Oh, and the tag line at the top of this email is great.
SUBJECTIVITY SCANNER:
RadioShack, 7/25 — Before they hurry to class, hurry to RadioShack.
Sharper Image, 7/25 — End of Summer? Make it Back2s'Cool!
Fingerhut, 7/25 — Fingerhut.com has everything you need for college!
Target, 7/25 — Room service: Spend $125 in Furniture, save 15%.
Diamond.com, 7/25 — Elegance from the Mystical Far East. Save 20%
Saks Fifth Avenue, 7/25 — Everything NEW for FALL
Norm Thompson, 7/25 — You get a 3-day head start on NEW MARKDOWNS!
SmartBargains, 7/25 — $1 Million Sheet Liquidation. Shop now for Free Shipping.
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: AM Inbox, Back to School, Brookstone, Contests, Design Issues, J. Jill, Newegg.com, Polls, Road Runner Sports, Video
If you enjoyed this post, please subscribe (RSS/email) or
posted at 11:26 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
0 Comments:
Post a Comment
Links to this post:
Create a Link