AM Inbox: Happy 4th of July
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
It was a really quiet day for inboxes yesterday, but here are a couple of Independence Day good wishes from Macy’s and Ralph Lauren:
Macy’s, 7/4 — Happy 4th of July from Macy's!
Ralph Lauren, 7/4 — Happy 4th of July
Blair, 7/3 — Special $10 savings for the Fourth
For those of you viewing this in Outlook 2007’s RSS reader, you see why we advise you not to have the first frame of your animated gifs blank (see Animation in Retail Emails Study).
SUBJECTIVITY SCANNER:
CompUSA, 7/3 — We've Got XP Pro Computers Plus FREE Shipping on July 4th
Musician’s Friend, 7/3 — Musician's Friend: Starts Today - July 4th Sale
Art.com, 7/3 — Up to 30% Off + Must-See Art Exhibits
Gap, 7/3 — Wide Leg Pants: Get A Leg Up On Fall's Latest Look
Banana Republic, 7/3 — The must-have denim silhouette [promoting wide-leg jeans]
Dell, 7/3 — New! Introducing the World's Thinnest 13.3" Notebook.
It was a really quiet day for inboxes yesterday, but here are a couple of Independence Day good wishes from Macy’s and Ralph Lauren:
Macy’s, 7/4 — Happy 4th of July from Macy's!
Ralph Lauren, 7/4 — Happy 4th of July
Blair, 7/3 — Special $10 savings for the Fourth
For those of you viewing this in Outlook 2007’s RSS reader, you see why we advise you not to have the first frame of your animated gifs blank (see Animation in Retail Emails Study).
SUBJECTIVITY SCANNER:
CompUSA, 7/3 — We've Got XP Pro Computers Plus FREE Shipping on July 4th
Musician’s Friend, 7/3 — Musician's Friend: Starts Today - July 4th Sale
Art.com, 7/3 — Up to 30% Off + Must-See Art Exhibits
Gap, 7/3 — Wide Leg Pants: Get A Leg Up On Fall's Latest Look
Banana Republic, 7/3 — The must-have denim silhouette [promoting wide-leg jeans]
Dell, 7/3 — New! Introducing the World's Thinnest 13.3" Notebook.
Labels: 4th of July, AM Inbox, Animation, Blair, Macy's, Ralph Lauren
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posted at 9:28 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
3 Comments:
Chad -
Curious. Are these three 4th of July emails send as one big image?
--dj at Bronto
The emails have branding images and all the legalese at the bottom, but the main body of the messages, yes, were just one big image. Polo didn't even use alt tags.
-Chad
argh!
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