Friday, July 20, 2007

Ping Time: Don’t you wish your email was hot like me?

Our latest spin around the mediasphere turned up the following nuggets:

>>Dylan Boyd over at eROI decries the pimpification of email by 3D Mailbox. >>Follow the ping

>>ExactTarget has released a whitepaper on email marketing to mobile device users. The report includes mobile email utilization surveys and extensive smartphone email rendering tests. >>Follow the ping

>>Melinda Krueger of Krueger Direct/Interactive suggests allowing subscribers to select negative preferences rather than positive ones. So instead of letting subscribers indicate that they’re interested in A and B, allow them to say that they’re not interested in C. >>Follow the ping

>>Kevin Hillstrom at MineThatData discusses email’s place in a multichannel retailing environment. >>Follow the ping

>>Love email marketing? Love wearing t-shirts? Then Campaign Monitor’s new t-shirt shop is right up your alley. >>Follow the ping

>>Anna Billstrom at Adventures in Email Marketing shows us 10 retail emails with their images turned off. >>Follow the ping

>>MarketingSherpa shares a case study on how Powell’s Books retooled the search button in its emails and added a shopping cart. >>Follow the ping
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