Week-End Trends: Gone in a flash
Email activity and promotional trends during the past week:
The RetailEmail Index fell 15% to 142 during the week ending July 6, and is down 12% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 75% of the retailers in the RetailEmail Index send out at least one email, down from 84% the week prior, and down from 85% during the 4-weeks-ago period.
4th of July: The retailers in the RetailEmail Index sent 27 emails referencing the 4th of July last week, up from 16 the week before.
Back to school: There were 4 references to back to school last week, up from 2 the week before.
Other things referenced by retailers: Harry Potter, Transformers, fall, summer, vacation, outdoors
The RetailEmail Index fell 15% to 142 during the week ending July 6, and is down 12% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 75% of the retailers in the RetailEmail Index send out at least one email, down from 84% the week prior, and down from 85% during the 4-weeks-ago period.
4th of July: The retailers in the RetailEmail Index sent 27 emails referencing the 4th of July last week, up from 16 the week before.
Back to school: There were 4 references to back to school last week, up from 2 the week before.
Other things referenced by retailers: Harry Potter, Transformers, fall, summer, vacation, outdoors
Labels: 4th of July, Back to School, Week-End Trends
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posted at 10:34 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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