Week-End Trends: Prelude to fireworks
Email activity and promotional trends during the past week:
The RetailEmail Index rose 7% to 168 during the week ending June 29, and is up 19% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 84% of the retailers in the RetailEmail Index send out at least one email, up from 85% the week prior, but up from 81% during the 4-weeks-ago period.
4th of July: The retailers in the RetailEmail Index sent 16 emails referencing the 4th of July last week, up from 8 the week before.
Back to school: There were 2 references to back to school last week, up from none the week before.
Other things referenced by retailers: Harry Potter, Transformers, summer, vacation, outdoors, swim, fall
The RetailEmail Index rose 7% to 168 during the week ending June 29, and is up 19% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 84% of the retailers in the RetailEmail Index send out at least one email, up from 85% the week prior, but up from 81% during the 4-weeks-ago period.
4th of July: The retailers in the RetailEmail Index sent 16 emails referencing the 4th of July last week, up from 8 the week before.
Back to school: There were 2 references to back to school last week, up from none the week before.
Other things referenced by retailers: Harry Potter, Transformers, summer, vacation, outdoors, swim, fall
Labels: 4th of July, Back to School, Week-End Trends
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posted at 5:14 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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