AM Inbox: EBags newsletter redesign
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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
eBags, 8/6 — Explore more brilliant bags + Free shipping.
EBags has redesigned the top of their emails as of a July 31 email. They’ve started using a different color scheme and have shuffled the order of their departments in the navigation bar. They’ve also added links to forward to a friend and to their gift cards and clearance pages. They appear to have dropped the preview pane text that uses HTML text to describe the contents of the email. I’m not sure why they did that considering that preview pane text is becoming more important with the wider adoption of preview panes and image blocking.
Here’s the new design…
…and here’s the old design from a July 10 email:
Diamond.com, 8/6 — It�s fresh. It�s the best. It�s the A-List. Save 20%
In this email Diamond.com used some unsupported characters—in this case smart apostrophes. In the body of the email there was also an em-dash or en-dash that didn’t render. I only see this every once in a while, but this one has a bunch all in the same email. It’s yet another reason to preview your emails across multiple platforms before they go out.
RedEnvelope, 8/6 — People remembered, gifts on sale- a happy coincidence.
RedEnvelope, 8/6 — Thoughtful gestures now on sale.
RedEnvelope was doing some A/B testing on the subject line for this email.
SUBJECTIVITY SCANNER:
Dick’s Sporting Goods, 8/6 — Free Shipping on Back to School Items!
Kmart, 8/6 — Back to School Denim Savings
J. Jill, 8/6 — Simply jeanius! -- Jeans for only $10!
Ralph Lauren, 8/6 — Introducing the Flag Polo
J. Crew, 8/6 — Meet madison, our new stretch chino
Sam’s Club, 8/6 — It's the Season for Cooking Out
Musician’s Friend, 8/6 — Musician's Friend: Special Invitation For Musician's Friend Customers
Road Runner Sports, 8/6 — Your Special Offer is in the Bag [free bag with purchase promotion]
Home Depot, 8/6 — Products Reviewed by You - Check Them Out!
Old Navy, 8/6 — Trend Report: See What's New For Women
Bloomingdale’s, 8/6 — Shop The Latest From Diane Von Furstenberg
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
eBags, 8/6 — Explore more brilliant bags + Free shipping.
EBags has redesigned the top of their emails as of a July 31 email. They’ve started using a different color scheme and have shuffled the order of their departments in the navigation bar. They’ve also added links to forward to a friend and to their gift cards and clearance pages. They appear to have dropped the preview pane text that uses HTML text to describe the contents of the email. I’m not sure why they did that considering that preview pane text is becoming more important with the wider adoption of preview panes and image blocking.
Here’s the new design…
…and here’s the old design from a July 10 email:
Diamond.com, 8/6 — It�s fresh. It�s the best. It�s the A-List. Save 20%
In this email Diamond.com used some unsupported characters—in this case smart apostrophes. In the body of the email there was also an em-dash or en-dash that didn’t render. I only see this every once in a while, but this one has a bunch all in the same email. It’s yet another reason to preview your emails across multiple platforms before they go out.
RedEnvelope, 8/6 — People remembered, gifts on sale- a happy coincidence.
RedEnvelope, 8/6 — Thoughtful gestures now on sale.
RedEnvelope was doing some A/B testing on the subject line for this email.
SUBJECTIVITY SCANNER:
Dick’s Sporting Goods, 8/6 — Free Shipping on Back to School Items!
Kmart, 8/6 — Back to School Denim Savings
J. Jill, 8/6 — Simply jeanius! -- Jeans for only $10!
Ralph Lauren, 8/6 — Introducing the Flag Polo
J. Crew, 8/6 — Meet madison, our new stretch chino
Sam’s Club, 8/6 — It's the Season for Cooking Out
Musician’s Friend, 8/6 — Musician's Friend: Special Invitation For Musician's Friend Customers
Road Runner Sports, 8/6 — Your Special Offer is in the Bag [free bag with purchase promotion]
Home Depot, 8/6 — Products Reviewed by You - Check Them Out!
Old Navy, 8/6 — Trend Report: See What's New For Women
Bloomingdale’s, 8/6 — Shop The Latest From Diane Von Furstenberg
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: A/B Testing, AM Inbox, Diamond.com, eBags, Email Redesigns, Preview Panes, RedEnvelope, Rendering, Subject Lines
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posted at 10:16 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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