RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
SmartBargains, 8/27 — Please accept our apologies and an extra 20% off Today Only.
I’m not sure what the problem was with Sunday’s email—perhaps broken links?—but whatever it was, SmartBargains felt that it was bad enough to acknowledge it and apologize. And they made it a heartfelt apology by giving subscribers a 20% discount. It’s a smart move to give subscribers a reason to forgive you and to interact with you again. This is a nicely executed apology.
Urban Outfitters, 8/27 — 2 For $25
For me this subject line is just vague. Not mysterious or intriguing; just vague. Urban Outfitters is making me do extra work here by withholding that the deal is on women’s t-shirts. I have to clickthrough to find that out instead of them respecting my time and using a subject line like “Women’s Tees: 2 For $25,” which would let me know if I’m interested enough to click through.
Sharper Image, 8/27 — Save $20: Labor Day is Play Day!
Sam’s Club, 8/27 — Don't Miss the Sam's Club Labor Day Event
Tiffany, 8/27 — Shop Tiffany Bangles
Coach, 8/27 — Our New Jewelry Collection Debuts Today
Diamond.com, 8/27 — Get the Midas Touch! And save an Extra 20%.
Ross-Simons, 8/27 — 20% off Everything! 3 Days Only. Featuring September Sapphires.
Saks Fifth Avenue, 8/27 — New Gucci Runway
Gap, 8/27 — Shop Our Fall Must-Haves, Plus $10 Off All Jeans
Old Navy, 8/27 — Fall Preview Sale - Shop the Latest Women's Looks
Frederick’s of Hollywood, 8/27 — Shop our Fall Sneak Peek + final days of our sale.
Norm Thompson, 8/27 — See the Best-Ever Travel Bags--by Baggallini!
TigerDirect, 8/27 — 48Hr Sharp 42" HDTV Discount
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Sportsman’s Guide, 8/27 — Rechargeable LED Flashlight under $10... Coupon & More Hot Deals from The Guide
Omaha Steaks, 8/27 — 64% Savings & Get 6 Free Bacon-Wrapped Filet of Top Sirloins...3 Days Only
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