Week-End Trends: Breast Cancer Awareness rises
Email activity and promotional trends during the past week:
The RetailEmail Index rose 3% to 191 during the week ending Sept. 28, and is up 2% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 88% of the retailers in the RetailEmail Index send out at least one email, down from 89% the week prior, and down from 93% during the 4-weeks-ago period.
Halloween (Oct. 31): The retailers in the RetailEmail Index sent 13 emails referencing Halloween last week, up from 9 the week before.
Christmas (Dec. 25): There were 12 emails referencing Christmas last week, up from 1 the week prior.
Breast Cancer Awareness Month (October): There were 6 emails referencing Breast Cancer Awareness Month, up from 1 the week before.
Back to School: There were no back to school references last week, down from 1 the week prior.
Other things referenced by retailers: fall, Halo 3, coats/jackets, football
The RetailEmail Index rose 3% to 191 during the week ending Sept. 28, and is up 2% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 88% of the retailers in the RetailEmail Index send out at least one email, down from 89% the week prior, and down from 93% during the 4-weeks-ago period.
Halloween (Oct. 31): The retailers in the RetailEmail Index sent 13 emails referencing Halloween last week, up from 9 the week before.
Christmas (Dec. 25): There were 12 emails referencing Christmas last week, up from 1 the week prior.
Breast Cancer Awareness Month (October): There were 6 emails referencing Breast Cancer Awareness Month, up from 1 the week before.
Back to School: There were no back to school references last week, down from 1 the week prior.
Other things referenced by retailers: fall, Halo 3, coats/jackets, football
Labels: Back to School, Breast Cancer Awareness Month, Christmas, Halloween, Week-End Trends
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posted at 2:56 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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