AM Inbox: Getting a little more out of the sender line
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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
HSN, 10/17 — The Holidays Are Here! Shop for the Season
HSN has changed their sender name to “HSN Holidays,” whereas they typically use either “HSN Weekly” or “HSN Specials”—although they’ve also used “HSN Clearance,” “HSN Fashion” and plain ol’ “HSN” within the past three months. Using a consistent sender name helps subscribers quickly recognize that yours is one they want. However, I’m thinking that the initial “HSN” branding is enough to get that recognition. Then adding other terms behind the “HSN” just supplements the subject line. This seems like a crafty way to get more out of the sender line.
Also, in this email, they also appear to be abandoning their usual blue bar section heading in favor of red text. You can see the blue section bar in the Aug. 17 AM Inbox about HSN’s email redesign.
KB Toys, 10/16 — Hurry, Halloween Offers End Soon
This is a really good, fun use of animation in a secondary item. It’s not in your face and it doesn’t immediately draw the eye. Instead it gives you a few seconds to scan the email and then it strikes (pun intended). Also important, if this email were viewed in Outlook 2007 and the animation was blocked, no content would be lost, just the eye-attracting effect.
And here’s the animated portion of that email:
SUBJECTIVITY SCANNER:
Musician’s Friend, 10/17 — Musician's Friend: Massive Pre-Holiday Clearance Savings + Free Shipping on Most Orders!
Kmart, 10/17 — Save on Kmart fall fashion + Halloween costumes
FTD, 10/16— Sweetest Day is Saturday, October 20th -- Don't Forget Your Sweetie
Norm Thompson, 10/17 — FREE GIFT WITH PURCHASE! And the best rolling tote ever.
Ann Taylor, 10/17 — Wear Now Sweaters: Buy One, Get One 50% Off!
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
HSN, 10/17 — The Holidays Are Here! Shop for the Season
HSN has changed their sender name to “HSN Holidays,” whereas they typically use either “HSN Weekly” or “HSN Specials”—although they’ve also used “HSN Clearance,” “HSN Fashion” and plain ol’ “HSN” within the past three months. Using a consistent sender name helps subscribers quickly recognize that yours is one they want. However, I’m thinking that the initial “HSN” branding is enough to get that recognition. Then adding other terms behind the “HSN” just supplements the subject line. This seems like a crafty way to get more out of the sender line.
Also, in this email, they also appear to be abandoning their usual blue bar section heading in favor of red text. You can see the blue section bar in the Aug. 17 AM Inbox about HSN’s email redesign.
KB Toys, 10/16 — Hurry, Halloween Offers End Soon
This is a really good, fun use of animation in a secondary item. It’s not in your face and it doesn’t immediately draw the eye. Instead it gives you a few seconds to scan the email and then it strikes (pun intended). Also important, if this email were viewed in Outlook 2007 and the animation was blocked, no content would be lost, just the eye-attracting effect.
And here’s the animated portion of that email:
SUBJECTIVITY SCANNER:
Musician’s Friend, 10/17 — Musician's Friend: Massive Pre-Holiday Clearance Savings + Free Shipping on Most Orders!
Kmart, 10/17 — Save on Kmart fall fashion + Halloween costumes
FTD, 10/16— Sweetest Day is Saturday, October 20th -- Don't Forget Your Sweetie
Norm Thompson, 10/17 — FREE GIFT WITH PURCHASE! And the best rolling tote ever.
Ann Taylor, 10/17 — Wear Now Sweaters: Buy One, Get One 50% Off!
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: AM Inbox, Animation, Christmas, Halloween, HSN, KB Toys, Sender Lines
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posted at 12:38 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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