AM Inbox: Sports Authority and Eddie Bauer redesign websites and newsletters

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Sports Authority, 10/29 — SportsAuthority.com New Look Website + Get Red Sox Championship Gear
Sports Authority announces that they’ve redesigned their website—apparently only making cosmetic changes. At the same time, they debut a redesigned newsletter that’s in sync with the website relaunch. A couple of interesting changes: First, they drop the search box from their emails. And second, they reduce the number of department tabs to 9 from 12. There’s a pretty significant trend toward reducing the number of departments when redesigns come around.

Here’s the new email design…


…and here’s the old design in an Oct. 16 email:


Sports Authority was also the first major retailer out with the news that the Red Sox had one the World Series. Meanwhile, things only seem to be getting worse for Yankee’s fans…

Eddie Bauer, 10/25 — Free Shipping on every order - Last Day
Eddie Bauer also recently redesigned their website and emails. Like most of the redesigned email headers, Eddie Bauer’s is more narrow, freeing up space in preview panes to show more of the email’s message. They do this by putting their logo in line with the navigation bar. They also free up space by dropping the “EST. 1920” from their logo. This new design first appeared in an Oct. 22 email.

Here’s the new design from this Oct. 25 email…


…and here’s the old design from an Oct. 18 email:


Petco, 10/28 — PETCO While supplies last - 50% Off All Halloween Products!
Petco, which is based in San Diego, has added a plea for donations to support their efforts to provide relief to animals affected by the California wildfires. They include a link to a page that provides more information; a video shot a Qualcomm Stadium, which is a relief site; and donation forms. This highlights timely, positive action being taken to support pet owners in their hometown. It’s nice positive PR.



RedEnvelope, 10/25 — The Holidays Are Coming- We Can Help
RedEnvelope offers a bit of helpful advice to help sway people into doing their holiday shopping with them—and starting early.



SUBJECTIVITY SCANNER:
RadioShack, 10/28 — The holidays are just around the corner. Fortunately, so are we.
Sportsman’s Guide, 10/27 — Christmas SALE! - Over 200 NEW Items... Valuable Coupon
Abercrombie & Fitch, 10/25 — Introducing Christmas.
Saks Fifth Avenue, 10/29 — Holiday Headliners
Toys “R” Us, 10/28 — Shop Our Biggest Toy Book Ever Plus Free Shipping!
DisneyShopping, 10/26 — Preview Our Holiday Gift Shop and Take 20% Off Sitewide
Costco, 10/26 — Furnish Your Home for the Holidays
Brookstone, 10/28 — They're here! Find the hottest new holiday gifts at Brookstone!
Wal-Mart, 10/25 — Top Toys, Top Gadgets
Williams-Sonoma, 10/25 — Perfect Roasting with All-Clad
Walgreens, 10/28 — Spooktacular Offer: Buy 25 Prints, Get 25 Free
Popcorn Factory, 10/26 — Special 1/2 "Off"er for Halloween
Northern Tool, 10/25 — Chad, Final Days To Save On Heaters
Neiman Marcus, 10/28 — First look at MANOLO BLAHNIK resort collection
AbeBooks, 10/26 — The Avid Reader: Kiran Desai, Scary Characters, and the Most Expensive Sales of September
Ralph Lauren, 10/27 — New Preppy Looks for Men
Montgomery Ward, 10/27 — Football Fever + Tailgating Essentials
Dell, 10/25 — Try Your Luck with Dell's Mystery Coupon
Orvis, 10/29 — Secret New Orvis Rod Unveiled
Bloomingdale’s, 10/26 — Bloomingdale's Celebrates Forty Years With Ralph Lauren
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