Ping Time: How to reach Hotmail users
Our latest spin around the mediasphere turned up the following nuggets:
>>Al Iverson shares takeaways from the presentation given by Craig Speizle, Microsoft's Director of Online Safety Technologies, at ExactTarget’s Connections 07 user conference. Speizle spoke at length about how best to reach Hotmail users and stay out of the junk folder. >>Follow the ping
>>Bryan Eisenberg at Grokdotcom shows us how the direction in which models’ eyes look can affect which copy gets read. This principle is totally applicable to email design as well. >>Follow the ping
>>GourmetStation.com shares their holiday email plans with DM News. Their plans include increasing their email frequency during December and offering free shipping and other incentives. >>Follow the ping
>>MarketingSherpa shares a case study about Chiasso migrating customers from paper catalogs to emails. >>Follow the ping
>>Greg Howlett at Marketing Pilgrim shares email marketing ROI stats from Shop.org’s State of Retailing Online 2007 report. >>Follow the ping
>>Tamara Gielen discusses the results of JupiterResearch’s “Maturation of Email: Controlling Messaging Chaos Through Centralization,” which shows that too much email marketing is decentralized and therefore not under control. >>Follow the ping
>>Gail Goodman gives us nine tips for building our email lists. >>Follow the ping
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>>Al Iverson shares takeaways from the presentation given by Craig Speizle, Microsoft's Director of Online Safety Technologies, at ExactTarget’s Connections 07 user conference. Speizle spoke at length about how best to reach Hotmail users and stay out of the junk folder. >>Follow the ping
>>Bryan Eisenberg at Grokdotcom shows us how the direction in which models’ eyes look can affect which copy gets read. This principle is totally applicable to email design as well. >>Follow the ping
>>GourmetStation.com shares their holiday email plans with DM News. Their plans include increasing their email frequency during December and offering free shipping and other incentives. >>Follow the ping
>>MarketingSherpa shares a case study about Chiasso migrating customers from paper catalogs to emails. >>Follow the ping
>>Greg Howlett at Marketing Pilgrim shares email marketing ROI stats from Shop.org’s State of Retailing Online 2007 report. >>Follow the ping
>>Tamara Gielen discusses the results of JupiterResearch’s “Maturation of Email: Controlling Messaging Chaos Through Centralization,” which shows that too much email marketing is decentralized and therefore not under control. >>Follow the ping
>>Gail Goodman gives us nine tips for building our email lists. >>Follow the ping
_____________________
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Labels: Benchmarks, Catalogs, Christmas, Deliverability, Design Issues, List Building, Ping Time
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posted at 1:30 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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