AM Inbox: Clickthrough sweepstakes
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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Neiman Marcus, 11/13 — FREE GIFT WRAP ON THE BIG 100 & A chance to win one + FREE SHIPPING AT ANY PRICE
In this email, Neiman Marcus incentivizes subscribers to clickthrough the email, giving them a chance to win one of the gifts on their Big 100 Gifts List. I haven’t seen a sweepstakes for clickthroughs before. It’s a cool idea, and really easy for people to enter (no forms to fill out). I was a little confused when I first saw the landing page for the list. The "Shop by Category" link caught my attention first, and it wasn't until a subsequent trip to the landing that I realized that all the small product images on the landing page were clickable, bringing up a box with product information and a "Shop Now" link. It's slick. I just wonder if there was a way to clarify how the page worked.
Neiman Marcus, 11/13 — Our winner is . . . Plus FREE GIFT WRAP ON THE BIG 100 & FREE SHIPPING
Later in the day, they follow up with this email, in which they announce the name of the person who won their clickthrough sweepstakes. Neiman Marcus also sets up the expectation of another opportunity to win tomorrow morning.
Montgomery Ward, 11/13 — 25 Gifts for $25 or Less!
Montgomery Ward is first out of the gate with a special “12 days of Christmas” daily deals email series for the holidays. Sign up and you receive an email each day with special deals between Dec. 1 and 12. For information on last year’s special holiday email series, check out Reportlet: All I Want for Christmas Are Daily Deal Emails.
Saks Fifth Avenue, 11/13 — MEN'S SALE Going on Now!
The holiday season is a popular time to point out your affiliation with various charities. In this email, Saks promotes FiveWowGifts, with part of the purchase price going to St. Jude.
SUBJECTIVITY SCANNER:
Blair, 11/13 — Sadie Hawkins Special - $.99 shipping
Hanna Andersson, 11/13 — Wow, Starts Now - Huge Thanksgiving Sale Up To 50% Off!
Harry & David, 11/13 — 10% OFF + FREE Express Shipping Upgrade on select gifts for Thanksgiving
Hallmark, 11/13 — Save up to 20% on Thanksgiving centerpieces
MLB, 11/13 — Shop our GIFT GUIDE and take 15% off for 3 days only.
Target, 11/13 — Wrap up your list with great gifts for friends and family.
DisneyShopping, 11/13 — Find More Than 300 Great Gifts at $9.99 or Less
L.L. Bean, 11/13 — Free Shipping Makes Great Gifts Even Better
Backcountry, 11/13 — Backcountry.com Holiday Gift Guide - Are you ready?
Drs. Foster & Smith, 11/13 — Explore Our Holiday Pet Store
Sportsman’s Guide, 11/13 — Pre-Holiday Gifts!... Valuable Shipping Coupon from The Guide
Bluefly, 11/13 — New For Holiday: Dresses & Suits Up to 40% Off
Macy’s, 11/13 — Ready to celebrate? Save 10-50% on holiday home essentials!
Diamond.com, 11/13 — Watches for Him. Save up to 78%
Gap, 11/13 — Our Great Variety of Outerwear. Plus 25% Off Select Puffer Styles
Ann Taylor, 11/13 — 25% OFF for Friends & Family! PASS IT ON
Crutchfield, 11/13 — 4 ways to get great sound for your HDTV
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Neiman Marcus, 11/13 — FREE GIFT WRAP ON THE BIG 100 & A chance to win one + FREE SHIPPING AT ANY PRICE
In this email, Neiman Marcus incentivizes subscribers to clickthrough the email, giving them a chance to win one of the gifts on their Big 100 Gifts List. I haven’t seen a sweepstakes for clickthroughs before. It’s a cool idea, and really easy for people to enter (no forms to fill out). I was a little confused when I first saw the landing page for the list. The "Shop by Category" link caught my attention first, and it wasn't until a subsequent trip to the landing that I realized that all the small product images on the landing page were clickable, bringing up a box with product information and a "Shop Now" link. It's slick. I just wonder if there was a way to clarify how the page worked.
Neiman Marcus, 11/13 — Our winner is . . . Plus FREE GIFT WRAP ON THE BIG 100 & FREE SHIPPING
Later in the day, they follow up with this email, in which they announce the name of the person who won their clickthrough sweepstakes. Neiman Marcus also sets up the expectation of another opportunity to win tomorrow morning.
Montgomery Ward, 11/13 — 25 Gifts for $25 or Less!
Montgomery Ward is first out of the gate with a special “12 days of Christmas” daily deals email series for the holidays. Sign up and you receive an email each day with special deals between Dec. 1 and 12. For information on last year’s special holiday email series, check out Reportlet: All I Want for Christmas Are Daily Deal Emails.
Saks Fifth Avenue, 11/13 — MEN'S SALE Going on Now!
The holiday season is a popular time to point out your affiliation with various charities. In this email, Saks promotes FiveWowGifts, with part of the purchase price going to St. Jude.
SUBJECTIVITY SCANNER:
Blair, 11/13 — Sadie Hawkins Special - $.99 shipping
Hanna Andersson, 11/13 — Wow, Starts Now - Huge Thanksgiving Sale Up To 50% Off!
Harry & David, 11/13 — 10% OFF + FREE Express Shipping Upgrade on select gifts for Thanksgiving
Hallmark, 11/13 — Save up to 20% on Thanksgiving centerpieces
MLB, 11/13 — Shop our GIFT GUIDE and take 15% off for 3 days only.
Target, 11/13 — Wrap up your list with great gifts for friends and family.
DisneyShopping, 11/13 — Find More Than 300 Great Gifts at $9.99 or Less
L.L. Bean, 11/13 — Free Shipping Makes Great Gifts Even Better
Backcountry, 11/13 — Backcountry.com Holiday Gift Guide - Are you ready?
Drs. Foster & Smith, 11/13 — Explore Our Holiday Pet Store
Sportsman’s Guide, 11/13 — Pre-Holiday Gifts!... Valuable Shipping Coupon from The Guide
Bluefly, 11/13 — New For Holiday: Dresses & Suits Up to 40% Off
Macy’s, 11/13 — Ready to celebrate? Save 10-50% on holiday home essentials!
Diamond.com, 11/13 — Watches for Him. Save up to 78%
Gap, 11/13 — Our Great Variety of Outerwear. Plus 25% Off Select Puffer Styles
Ann Taylor, 11/13 — 25% OFF for Friends & Family! PASS IT ON
Crutchfield, 11/13 — 4 ways to get great sound for your HDTV
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: '12 Days of Christmas' Campaigns, AM Inbox, Charity, Christmas, Montgomery Ward, Neiman Marcus, Saks Fifth Avenue, Special Email Series, Sweepstakes
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posted at 12:33 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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