AM Inbox: Do not forward to a friend
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
TigerDirect, 11/20 — Email Only HDTV Sale!
I love it when retailers make you feel like you’re part of a special club when you’re an email subscriber. TigerDirect does this with this email, which it tells subscribers not to forward to their friends, stressing that it’s “confidential” and a “private offer.” In addition to making it seem more exclusive, I wonder if there’s some reverse-psychology at work here. By telling subscribers not to forward the email, I wonder if that actually increases forwards.
CompUSA, 11/20 — FREE Shipping 11/21 & 11/22 PLUS 4 Days of Savings
In this email CompUSA gives you an easy-to-follow calendar, letting you know when certain sales will be in effect, whether that sale is online-only or in stores, and what hours their stores will be open on that particular day.
Sears, 11/20 — Online only: Shop Early for day-after Thanksgiving specials
Sears is the latest retailer to unleash Black Friday sales early—in this case Wednesday night. The extra twist here is that Sears mentions their ship-to-store program, saying that orders placed by 6pm on Thanksgiving Day can be picked up at 4am on Black Friday, giving customers the opportunity to save on shipping. And, heck, if you’re at Sears that early you might as well see what else you can grab a good deal on.
SUBJECTIVITY SCANNER:
Circuit City, 11/20 — 2 days left--early Black Friday deals end soon
GearDirect, 11/20 — $25 Off Turkey Day Sale
JC Whitney, 11/20 — Thanksgiving Day Sale - 15% Off Everything.
1-800-Flowers, 11/20 — Sitewide Sale: Save $10 for Thanksgiving!
Blair, 11/20 — Feast on these deals as low as $4.99
Office Depot, 11/20 — Preview our Thanksgiving Sale!
Crate & Barrel, 11/20 — Very merry new catalogue. Very merry Free Shipping.
Tiffany, 11/20 — Tiffany Gift Ideas and Complimentary Shipping
Gap, 11/20 — Start Shopping Now - Holiday's Best Gifts
Neiman Marcus, 11/20 — The most extravagant gifts + FREE SHIPPING AT ANY PRICE
Bass Pro Shops, 11/20 — Gift Suggestions for Everyone on Your List
Sony, 11/20 — Shop now for exclusive holiday offers from Sony Style
L.L. Bean, 11/20 — FREE Shipping, No Minimum + Great Gifts from $24.50
Sam’s Club, 11/20 — Beat the Holiday Rush, Shop Sam's Club Online
Walgreens, 11/20 — Photo News: New Gifts, Checkout Changes + $5 Off Ornaments
Bluefly, 11/20 — The Bold & The Boot-iful: Up to 40% Off Shoes
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
TigerDirect, 11/20 — Email Only HDTV Sale!
I love it when retailers make you feel like you’re part of a special club when you’re an email subscriber. TigerDirect does this with this email, which it tells subscribers not to forward to their friends, stressing that it’s “confidential” and a “private offer.” In addition to making it seem more exclusive, I wonder if there’s some reverse-psychology at work here. By telling subscribers not to forward the email, I wonder if that actually increases forwards.
CompUSA, 11/20 — FREE Shipping 11/21 & 11/22 PLUS 4 Days of Savings
In this email CompUSA gives you an easy-to-follow calendar, letting you know when certain sales will be in effect, whether that sale is online-only or in stores, and what hours their stores will be open on that particular day.
Sears, 11/20 — Online only: Shop Early for day-after Thanksgiving specials
Sears is the latest retailer to unleash Black Friday sales early—in this case Wednesday night. The extra twist here is that Sears mentions their ship-to-store program, saying that orders placed by 6pm on Thanksgiving Day can be picked up at 4am on Black Friday, giving customers the opportunity to save on shipping. And, heck, if you’re at Sears that early you might as well see what else you can grab a good deal on.
SUBJECTIVITY SCANNER:
Circuit City, 11/20 — 2 days left--early Black Friday deals end soon
GearDirect, 11/20 — $25 Off Turkey Day Sale
JC Whitney, 11/20 — Thanksgiving Day Sale - 15% Off Everything.
1-800-Flowers, 11/20 — Sitewide Sale: Save $10 for Thanksgiving!
Blair, 11/20 — Feast on these deals as low as $4.99
Office Depot, 11/20 — Preview our Thanksgiving Sale!
Crate & Barrel, 11/20 — Very merry new catalogue. Very merry Free Shipping.
Tiffany, 11/20 — Tiffany Gift Ideas and Complimentary Shipping
Gap, 11/20 — Start Shopping Now - Holiday's Best Gifts
Neiman Marcus, 11/20 — The most extravagant gifts + FREE SHIPPING AT ANY PRICE
Bass Pro Shops, 11/20 — Gift Suggestions for Everyone on Your List
Sony, 11/20 — Shop now for exclusive holiday offers from Sony Style
L.L. Bean, 11/20 — FREE Shipping, No Minimum + Great Gifts from $24.50
Sam’s Club, 11/20 — Beat the Holiday Rush, Shop Sam's Club Online
Walgreens, 11/20 — Photo News: New Gifts, Checkout Changes + $5 Off Ornaments
Bluefly, 11/20 — The Bold & The Boot-iful: Up to 40% Off Shoes
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: AM Inbox, Black Friday, CompUSA, In-Store Pickup, Sears, Send to a Friend, Thanksgiving, TigerDirect
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posted at 12:02 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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