AM Inbox: Happy Thanksgiving and have a great Pink Friday
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
TigerDirect, 11/21 — TigerDirect Supports Susan G. Komen for the Cure
At this time of year it’s tough to stand out in the inbox, but I think TigerDirect accomplishes this with their “Pink Friday” campaign. With Breast Cancer Awareness Month just last month, this issue should still be relatively top of mind. And the holidays are certainly a time of giving and charity, so perhaps this campaign will tap into those sentiments. Ann Taylor also tied their Breast Cancer Awareness Month campaign to the holiday season and shared the results of their efforts just last week (see Nov. 16 AM Inbox), so TigerDirect’s move is another example of these two selling seasons bleeding over into each other a little.
Spiegel, 11/21 — What Are You Wishing For? Tell Us & Take 20% OFF!
Spiegel is looking to collect some expressed merchandise preferences (vs. implied merchandise preferences from clickstream analysis) for their marketing and merchandising efforts, asking subscribers to select the item that they are wishing for most among five items presented. In exchange for your vote, Spiegel gives you a discount code good for 25% off your purchase through Sunday. It will be interesting to see if Spiegel will use this data in aggregate or use it to market to individual subscribers.
Toys “R” Us, 11/21 — Sneak Peek: 101 Door Busters, Thanksgiving Day Online Only Deals & More!
Here’s another email that uses a multi-day, multi-prong approach to promoting sales. You get to see the Black Friday deals on Wednesday so you can plan your attack. You get special Thanksgiving Day sales so you can shop when all the stores are closed. And then you get the store hours for Friday.
Macy’s, 11/21 — Happy Thanksgiving from your friends at Macy's!
As the official sponsor of Thanksgiving, Macy’s has to get in a plug for their parade.
SUBJECTIVITY SCANNER:
Musician’s Friend, 11/21 — Musician's Friend: Why Wait for Friday? Instant Savings Today + $49 Free Shipping!
Linens ’n Things, 11/21 — Online Sale Starts Thursday + Free Shipping!
Finish Line, 11/21 — FREE SHIPPING--NO MINIMUM! Thanksgiving Day Only!
EB Games, 11/21 — EB Games Black Friday Ad
Crutchfield, 11/21 — Black Friday Savings, plus over 750 items on special through 11/26
JCPenney, 11/21 — After-Thanksgiving Sale! Doors Open at 4am!
Target, 11/21 — Look before you shop: Preview the 2-Day Sale.
Ann Taylor, 11/21 — 25% Off Cashmere, and Many More Thanksgiving Offers
OfficeMax, 11/21 — Sneak Peek at Day After Thanksgiving Deals
Fingerhut, 11/21 — One Day Only: The Holiday Kickoff Event at Fingerhut.com
Staples, 11/21 — Huge Early Bird Deals at Staples
Chadwick’s, 11/21 — Discover Your Early-Bird Preview!
1-800-Flowers, 11/21 — Save up to 20%: Last chance to shop for Thanksgiving!
Saks Fifth Avenue, 11/21 — Head-to-Toe Holiday style
Nordstrom, 11/21 — Party-Perfect Looks for Women & Men Free Shipping (Details Inside)
Orvis, 11/21 — Easy holiday shopping plus free shipping
Lillian Vernon, 11/21 — Ready, Set, Entertain for the Holidays & Save 15%
Alibris, 11/21 — Book lover, order by December 4 to save on shipping to non-US addresses!
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TigerDirect, 11/21 — TigerDirect Supports Susan G. Komen for the Cure
At this time of year it’s tough to stand out in the inbox, but I think TigerDirect accomplishes this with their “Pink Friday” campaign. With Breast Cancer Awareness Month just last month, this issue should still be relatively top of mind. And the holidays are certainly a time of giving and charity, so perhaps this campaign will tap into those sentiments. Ann Taylor also tied their Breast Cancer Awareness Month campaign to the holiday season and shared the results of their efforts just last week (see Nov. 16 AM Inbox), so TigerDirect’s move is another example of these two selling seasons bleeding over into each other a little.
Spiegel, 11/21 — What Are You Wishing For? Tell Us & Take 20% OFF!
Spiegel is looking to collect some expressed merchandise preferences (vs. implied merchandise preferences from clickstream analysis) for their marketing and merchandising efforts, asking subscribers to select the item that they are wishing for most among five items presented. In exchange for your vote, Spiegel gives you a discount code good for 25% off your purchase through Sunday. It will be interesting to see if Spiegel will use this data in aggregate or use it to market to individual subscribers.
Toys “R” Us, 11/21 — Sneak Peek: 101 Door Busters, Thanksgiving Day Online Only Deals & More!
Here’s another email that uses a multi-day, multi-prong approach to promoting sales. You get to see the Black Friday deals on Wednesday so you can plan your attack. You get special Thanksgiving Day sales so you can shop when all the stores are closed. And then you get the store hours for Friday.
Macy’s, 11/21 — Happy Thanksgiving from your friends at Macy's!
As the official sponsor of Thanksgiving, Macy’s has to get in a plug for their parade.
SUBJECTIVITY SCANNER:
Musician’s Friend, 11/21 — Musician's Friend: Why Wait for Friday? Instant Savings Today + $49 Free Shipping!
Linens ’n Things, 11/21 — Online Sale Starts Thursday + Free Shipping!
Finish Line, 11/21 — FREE SHIPPING--NO MINIMUM! Thanksgiving Day Only!
EB Games, 11/21 — EB Games Black Friday Ad
Crutchfield, 11/21 — Black Friday Savings, plus over 750 items on special through 11/26
JCPenney, 11/21 — After-Thanksgiving Sale! Doors Open at 4am!
Target, 11/21 — Look before you shop: Preview the 2-Day Sale.
Ann Taylor, 11/21 — 25% Off Cashmere, and Many More Thanksgiving Offers
OfficeMax, 11/21 — Sneak Peek at Day After Thanksgiving Deals
Fingerhut, 11/21 — One Day Only: The Holiday Kickoff Event at Fingerhut.com
Staples, 11/21 — Huge Early Bird Deals at Staples
Chadwick’s, 11/21 — Discover Your Early-Bird Preview!
1-800-Flowers, 11/21 — Save up to 20%: Last chance to shop for Thanksgiving!
Saks Fifth Avenue, 11/21 — Head-to-Toe Holiday style
Nordstrom, 11/21 — Party-Perfect Looks for Women & Men Free Shipping (Details Inside)
Orvis, 11/21 — Easy holiday shopping plus free shipping
Lillian Vernon, 11/21 — Ready, Set, Entertain for the Holidays & Save 15%
Alibris, 11/21 — Book lover, order by December 4 to save on shipping to non-US addresses!
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: AM Inbox, Black Friday, Breast Cancer Awareness Month, Macy's, Spiegel, Surveys, Thanksgiving, TigerDirect, Toys "R" Us
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posted at 12:34 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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