Reportlet: Cyber Monday Sees Record Retail Email Marketing Activity
Recognizing the power of email to drive sales and accepting Cyber Monday as an established selling occasion, 52% more retailers sent promotional email on Cyber Monday this year than last year. This year 68% of the online retailers tracked by RetailEmail.Blogspot sent at least one promotional email on Cyber Monday, making it the biggest email marketing day of the year to date. That’s up from 44% last year.
Like it or not, Cyber Monday is a real shopping holiday now, even if it’s not “the biggest online shopping day of the year” as it’s billed. This 9-page reportlet looks at the different approaches retailers took on Cyber Monday, and includes more statistics and several examples of creatives.
Visit the eec’s Whitepaper Room to download “Cyber Monday Sees Record Retail Email Marketing Activity,” which is free or discounted for eec members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
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SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Like it or not, Cyber Monday is a real shopping holiday now, even if it’s not “the biggest online shopping day of the year” as it’s billed. This 9-page reportlet looks at the different approaches retailers took on Cyber Monday, and includes more statistics and several examples of creatives.
Visit the eec’s Whitepaper Room to download “Cyber Monday Sees Record Retail Email Marketing Activity,” which is free or discounted for eec members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: Benchmarks, Cyber Monday, Reportlet
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posted at 2:23 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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