Reportlet: The Forgotten Pages of Email Marketing
Let’s have a moment of silence for the forgotten pages of email marketing, those lonely and neglected pages that haven’t been updated in two years or more or—gasp!—haven’t been altered from the default template set by the vendor.
These sad pages and emails include:
Visit the eec’s Whitepaper Room to download “The Forgotten Pages of Email Marketing,” which is free or discounted for eec members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
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SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
These sad pages and emails include:
- Subscription forms
- Double opt-in emails
- Welcome emails
- Preference pages
- Send-to-a-friend forms and emails
- Refer-a-friend forms and emails
- Opt-out pages
- Opt-out confirmation pages and emails
Visit the eec’s Whitepaper Room to download “The Forgotten Pages of Email Marketing,” which is free or discounted for eec members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: Preferences, Refer a Friend, Reportlet, Send to a Friend, Subscribe, Unsubscribe, Welcome Emails
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posted at 1:15 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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