The RetailEmail Index jumped 14% to 223 during the week ending Nov. 16, and is up 11% from where it was four weeks ago. Last year we didn’t see a similar week-over-week spike in retail email volume until the week ending Dec. 8, 2006—so this year’s spike comes four weeks earlier than last year. This is further evidence that retailers are trying to accelerate holiday buying before the economy and consumer confidence weaken more.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 92% of the retailers in the RetailEmail Index send out at least one email, up from 91% the week prior, but down from 93% during the 4-weeks-ago period.
Christmas (Dec. 25): Just like last year, I’ve stopped counting holiday references because nearly every retail email has a holiday angle to it at this point.
Thanksgiving (Nov. 22): The retailers in the RetailEmail Index sent 28 emails referencing Thanksgiving last week, up from 14 the week before.
Veterans Day (Nov. 12): There were 6 emails referencing Veterans Day last week, down from seven the week before.
Breast Cancer Awareness Month (October): There was 1 email referencing Breast Cancer Awareness Month, up from 1 the week before. The Breast Cancer Awareness Month Season Finale has been updated to reflect this late addition.
Other things referenced by retailers: winter, coats/jackets, Shrek the Third, holiday parties
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