Week-End Trends: Retailers put on Santa costumes
Email activity and promotional trends during the past week:
The RetailEmail Index rose 2% to 196 during the week ending Nov. 2, and is down 1% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 94% of the retailers in the RetailEmail Index send out at least one email, up from 86% the week prior, and up from 90% during the 4-weeks-ago period.
Christmas (Dec. 25): The retailers in the RetailEmail Index sent 51 emails referencing Christmas and the holidays last week, up from 31 the week before.
Halloween (Oct. 31): There were 23 emails referencing Halloween last week, down from 28 the week before.
Thanksgiving (Nov. 22): There were 5 references to Thanksgiving last week, on par with the week before.
Breast Cancer Awareness Month (October): There was 1 email referencing Breast Cancer Awareness Month, down from 5 the week before.
Other things referenced by retailers: winter, jackets/coats, Spider-Man 3
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The RetailEmail Index rose 2% to 196 during the week ending Nov. 2, and is down 1% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 94% of the retailers in the RetailEmail Index send out at least one email, up from 86% the week prior, and up from 90% during the 4-weeks-ago period.
Christmas (Dec. 25): The retailers in the RetailEmail Index sent 51 emails referencing Christmas and the holidays last week, up from 31 the week before.
Halloween (Oct. 31): There were 23 emails referencing Halloween last week, down from 28 the week before.
Thanksgiving (Nov. 22): There were 5 references to Thanksgiving last week, on par with the week before.
Breast Cancer Awareness Month (October): There was 1 email referencing Breast Cancer Awareness Month, down from 5 the week before.
Other things referenced by retailers: winter, jackets/coats, Spider-Man 3
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SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: Breast Cancer Awareness Month, Christmas, Halloween, Thanksgiving, Week-End Trends
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posted at 2:41 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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